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Black Friday and Cyber Monday are coming up, which means the busiest time of year (and the most revenue potential) for Ecommerce businesses. Is your website ready?

Here are 5 things you can do to ensure that your ecommerce site is properly prepared.

Provide an Offer People Can’t Pass Up

First things first, you need to come up with an irresistible offer that people will not want to miss. Provide an offer so good that people who weren’t planning to make a purchase will decide to buy something. You want people to feel like they have to buy now because they don’t want to miss out on this incredible deal. Once you’ve determined what your Black Friday & Cyber Monday offer is going to be, you can set about marketing it and getting your website ready.

Highlight the Offer Across Your Whole Website

Make sure that everyone is aware of your offer by highlighting it across your whole website, not just on the homepage. Add a special banner promoting your Black Friday & Cyber Monday deals, mention it in the footer, the header, create a pop-up advertising it, and even write a blog about the promotion if you have a blog section. This ensures that anyone who ends up anywhere on your website will be made aware of the deals you’re offering and will be enticed to make a purchase. 

Optimize for Mobile

Keep in mind that many of your customers will be looking at your site and potentially making purchases from their phones, tablets, and other mobile devices. While your website might look great and be easy to use on desktop, mobile could be another story entirely if you haven’t carefully optimized your site for mobile use. Take a look at what your website looks like on various devices, including testing adding products to cart and making a purchase. Be sure to optimize anything that isn’t user friendly so that your site is ready for an influx of customers using all devices.

Make Sure Your Web Host Can Handle Increased Traffic

You’ll likely have a dramatic increase in traffic to your website during Black Friday weekend, so it is essential that your site can handle it. Sometimes increased traffic will significantly slow your website load speed, which will deter people from sticking around and waiting for the site. Page load speed significantly impacts conversion rates, so make sure that you are using a reliable hosting service such as Kinsta so you can be sure that an increase in traffic won’t slow your site down or cause it to crash.

Use Email Marketing

Email marketing is your friend when promoting Black Friday & Cyber Monday offers. Sending out email campaigns is one of the most effective ways to let your customers know about the great deals you’re offering–so long as that email campaign doesn’t end up getting trashed without being opened. A good email marketing campaign will grab the reader with the subject line, provide valuable information, be clear and quick to read, and be well designed. 

Not sure if your website is ready for Black Friday & Cyber Monday? Get in touch with us today for a free consultation!

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