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Meet Your THINKPROFITS  Leadership Team

 Our Tenured Digital Marketing Leadership Team is here to drive traffic to your business. Through quality SEO, PPC, web developmentsocial strategy and content development

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Shawn Moore
President, CEO, (SEO Specialist)

Shawn Moore

Likes: castles, hiking, travelling, going to the gym, reading, swinging in a hammock. Dislikes: overly sweet martinis. Fun Fact: He loves going from 0-60 in less than 4 seconds.

He started ThinkProfits in 1996 with his first multi-million-dollar web development contract with a national telephone company to combine all 52 Yellow Page books into a searchable database more than 2 years before Google came out.

With a mission to “make the Internet profitable for his clients” through internet marketing and search-engine-friendly web development, Shawn has implemented effective online strategies for over 3000 companies to help them successfully expand into regional, national, and global markets.

For over 25 years, Shawn has been harnessing the power and reach of the internet to achieve outstanding profits and over $3B in business growth for his clients and his own businesses.

Shawn is considered one of the top internet marketing and SEO experts in North America and is sought out by professional educators for advice. Shawn has spoken at various internet marketing seminars/conferences and TEC CEO leadership groups across North America. Shawn’s address was sold out at the largest global search engine marketing conference (SES Conference & Expo) in Silicon Valley.

Shawn’s passionate, positive, and forward-thinking technology leadership, combined with being a true “people person”, ensures innovation, creative energy, and inspiration to his businesses, clients, and teams.

His established reputation for results and remarkable client testimonials has attracted business attention from around the world. His experience in managing and growing his clients’ businesses, as well as his own through the most challenging of business climates, spans the 2000 dot com crash, 2008 global financial crisis and the 2020 COVID-19 pandemic is remarkable.

He has also received several accolades throughout his business career:

· Nominated for Canada’s Top 40 Under 40
· Nominated for Ernst & Young Entrepreneur of the Year Award
· Winner of the Surrey Business Excellence Award
· Winner of the Coquitlam Entrepreneur of the Year Award
· Selected by the Canadian Government Trade Commission in 1997 to represent Canada at the Washington Software Alliance.
· Grew a retail consumer electronic retail company from $2 million to $15 million in annual revenue.

Shawn has remained focused on constructing a team of dedicated, skilled, and creative professionals who, like himself, commit their complete energy to the needs of their customers, big and small, with his “Client for Life” philosophy.

Senior Production Manager, (SEO Specialist)

Timothy Serrano

Likes: Culture, adobo, long walks, sunsets, fall, pristine ocean, diligence, Rosé, Asian dramas, Star Trek. Dislikes: Being stuck in bumper-to-bumper traffic. Fun Fact: He's publishing a book with FriesenPress in 2023.

With over 25 years of experience in digital marketing, Timothy Serrano continues to forge his robust leadership by consistently taking on the most challenging projects, building exceptional teams, telling compelling stories, and driving significant ROI. He rejoined Think Profits as Senior Production Manager to deliver digital marketing services to our clients and achieve their goals with a dedicated team of professionals.

Previously, he served as Director, Digital Marketing for the Canadian Men’s Health Foundation (2018-2021) to inspire Canadian men to live healthier and navigate through the COVID-19 pandemic. Before that, he served as Digital Marketing Director (2012-2017) for Think Profits, discovering innovative strategies to create and maintain our clients’ digital marketing programs. He was also Think Profits’ Production Manager and Senior Web Developer (2006-2012), managing over 40 accounts with ground-breaking digital marketing strategies for lead acquisition and a highly scalable web application.

He founded Mujo Web Designs in 1996, which became part of Think Profits in 2006 and the eponymous predecessor of Mujo Learning Systems in 2014.

Tim, also known as Bong Serrano, is the author of Batangas: My Sky and Earth, a story about his recollections and reflections on growing up in the southern province of the island of Luzon in the Philippines, enriched by its people, culture, and traditions. Watch out for the release of his book publishing with FriesenPress in 2023.

Project Coordinator

Andrew Silbernagel

Likes: Coffee, Cooking/Baking, Board Games, Hot Sauce, Gardening, Craft Beer, Snowboarding, Black Licorice, More Coffee, and Traveling. Dislikes: Heights. Being cooped up inside too long. Fun Fact: Makes his own hot sauce, and roasts his own coffee beans.

With a Bachelor of Commerce specializing in International business from the University of Victoria, a specialization in Digital Marketing from Emlyon Business School in France, and over 7 years of marketing and leadership experience, Andrew brings a robust set of skills to ThinkProfits. He is a data-driven, client conscientious, and accessibility oriented marketing professional - which provides a refreshing and much sought after perspective.
Previously, he served as the marketing manager for Andrew Sheret Limited (including Splashes Bath & Kitchen, and PlumbingOnline.ca) heading all marketing efforts for their B2C, B2B, and e-commerce operations. This marketing experience and insight with one of Canada’s largest plumbing wholesaler suppliers is an invaluable asset for our plumbing clients.
Brittni Woodson
Projects Liaison - Past President - (Mat Leave)

Brittni Woodson

Likes: wine, yoga, DAVIDsTEA (favourite chocolate chai), travelling and cooking. Dislikes: spiders and any sort of bugs. Fun Fact: she's an adrenaline junkie -- bungee jumping, skydiving etc.

Brittni Woodson has 10 years of experience running business operations within the digital marketing industry. Brittni is Think Profits’ president and CEO and is responsible for managing the day-to-day operations for Think Profits. In addition to her operational duties, Brittni is also a project Manager and is responsible for ensuring that projects are completed seamlessly. Brittni excels in customer service, project management, HR, and accounting.

Whether you are looking to purchase a domain name or would like to enlist our full schedule of services, Brittni is here to ensure your Think Profits experience in unparalleled. She looks forward to serving with your team to meet your marketing goals. Brittni is vigilant in ensuring that each of your projects, whether small or large, are handled with care, done on time, and handled within budget.

Vice President Operations

Clarissa Parachnowitsch

Likes: beer, tea, video games, crocheting and cooking. Dislikes: wash cloths, spiders, mushrooms, and being stuck behind slow walkers. Fun fact: she's slowly trying to get through the 1001 Books to Read Before You Die list.

Clarissa has over 10 years of experience with office and operations management. Prior to joining ThinkProfits she lived in Windsor, Ontario and managed a small janitorial company, as well as worked in the healthcare environment. Her varied work experience gives her the versatility required to carry out the role of operations manager, which encompasses everything from administrative work to payroll to project management. Clarissa is an expert multitasker and is dedicated to ensuring an exceptional client experience.

When she isn’t running all things behind the scenes here at ThinkProfits, she can be found enjoying a craft beer with her hairless cat Runa.

Rose Morris
Senior Marketing Content Writer

Rose Morris

Likes: books, art, food, swimming, naps, Leonard Cohen. Dislikes: when you think something is chocolate but it's actually carob. Fun fact: she knows how to shear a sheep.

Rose Morris holds a Master of Arts degree in English and has a background in freelance journalism. With nine years of experience as a professional editor and content creator for multiple websites, books, and magazines, Rose is skilled in writing versatile copy for all different venues and industries. Her writing philosophy revolves around clarity, accessibility, and inclusivity.
In addition to working with ThinkProfits, Rose serves on the board of directors for a local literary journal and writes creatively in her spare time. She is passionate about writing and loves working with clients to bring their company’s voice to the page.
Ian Yin
Senior Web Developer

Ian Yin

Likes: games, buddhism, natural scenery, frame drum, horror movies, paranormal things, stories and history. Dislikes: trypophobia. Fun fact: poor memory for passwords, always has to hack himself to login.

Ian is a senior web developer with many years of experience within the industry. He's skilled in new web technology and has built plenty of websites. With the majority of his projects in WordPress and Shopify, he's no stranger to customizing themes to suit client needs. He's passionate about custom code, debugging, and bringing websites back to life. In Ian's spare time, he is a game master.
Operations Coordinator

Jenina Ferretti

Likes: Snowboarding, Spin Class, Chocolate cake, Anything with Potatoes, Music, Photography, the beach
Dislikes: Spiders, small spaces and cilantro
Fun Fact: ... cant think of one I'll have to get back to you .

Meet Jenina, our Operations Coordinator and Clarissa's right-hand woman. With 7 years of experience in Customer Service and Administration, she seamlessly ensures top-notch client care. Her background in Marketing and Graphic Design adds a unique blend of creativity and strategic thinking to her role. Her passion for photography, drawing, and painting adds an artistic touch to everything she does. Based in the vibrant city of Ottawa, Jenina brings fresh perspectives to our team while fostering a positive and supportive atmosphere. Her friendly and approachable nature makes her an invaluable asset.
Vic Fletcher
Vice President - New Business Development

Vic Fletcher

Likes: Italy, Wine, Hawaii, Tennis, Sports, Traveling and New Business Development. Making a difference to his clients bottom line keeps him rising early each morning. He is proud of his Italian lineage. Fun Fact: Vic used to live in Hawaii and aspires to spend more time in Italy over the years.

Vic Fletcher has the better part of 30 years of business development experience running business operations, sales, marketing and product development with an eye on the digital marketing industry. Vic is heading up our plumbing, heating and HCVAC sectors. Vic is here to ensure your Think Profits experience in unparalleled. He looks forward to serving with your team to meet your marketing goals.
Marc Pilon Profile Pic
Senior SEO Specialist

Marc Pilon

Likes: Board games, comic books, nerd culture, scotch, stout, meaningful conversations. Dislikes: Mushrooms, black licorice, the colour taupe. Fun Fact: He bought where's waldo socks and misplaced one of them for 3 months.

Marc began his career as a content creator and on-page SEO analyst. Following this, he sharpened his skills in technical SEO at a web hosting company before becoming an agency SEO specialist. With nearly 10 years in the field, he brings an extensive skill set to his position as a Sr. SEO at Think Profits. Having a Masters in Philosophy, his critical thinking, research and problem solving abilities provide the mental dexterity to overcome almost any SEO related obstacle. Being a Montrealer he also brings a little French Canadian culture to an already diverse Vancouver based company.
Justin Manning
SEO Specialist

Justin Manning

Likes: dogs (animals In general), sports, foodie, the colour green, adventure. Dislikes: drivers who hover over their brakes, calamari, flying, small elevators.

Senior PPC Manager

Wyatt McPherson

With nearly a decade of experience, Wyatt optimizes paid ad campaigns, maximizes conversions, and delivers tangible ROI. Beyond his PPC work, he loves working on his car in the garage and working on himself in the gym. He cherishes vinyl records, and enjoys time with his cat, Dave. Also an avid fan of Star Wars, anime, and video games. He despises slow drivers and slow internet, always striving for efficiency 😉 Wyatt's commitment to excellence drives outstanding results for our clients. As our Senior PPC Manager, he combines expertise, passion, and dedication to ensure maximum impact in the digital landscape.