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my project was too small to take on, but Vic was super helpful and gave me some pointers and recommendations
The Think Profits team designed a fantastic website with great landing pages which leads to an exceptional user experience from start to finish. Well placed CTA's are driving more leads to our product offering. Thanks Think Profits!
Think Profits did an amazing job of our new wordpress website, the website design is great, everything is clear to our customers and it has already has really improved our SEO. Thanks!!!
Tim and his team has been very helpful and professional. They did an amazing job re-build my website. Thanks, Team!
We've worked with Shawn Moore and the team at Think Profits for several years and we are currently in the process of updating our company website with them. The customer service, technical expertise, and ongoing support continues to be outstanding. Thank you for your support!
I have had nothing but positive results from Think Profits, Shawn and his amazing team. The experience from the beginning to the end was above and beyond my expectations, including on integrity, knowledge, expertise, honesty, patience and communication. I cannot recommend this agency enough.
It has been the most incredible experience, to have Shawn and his team to help me grow my business, and therefore improve my clients experience, with web development, content development, business strategy and helping with the big picture on how to generate more appointments and clients. I am incredibly grateful and cannot wait for further business together. I highly recommend.
What is SEO for Retail?
Search engine optimization, or SEO, for retail involves optimizing a retail website’s content and structure to improve its visibility and ranking in search engine results through a number of techniques, such as using relevant keywords in product descriptions, titles, and meta tags, as well as optimizing images and improving website speed and mobile responsiveness. The goal of SEO is to attract more organic traffic to the retail website, increase brand visibility, and ultimately drive more sales.
Do I Still Need SEO Even if I Don’t Have an Ecommerce Store?
Even if your retail store is only in person, it’s still important to have a well-optimized online presence. Many customers are likely to find your brand online first and, if they like what they see, they are likely to seek out your brick-and-mortar store.
With the prevalence of smartphones and most consumers using search engines to find local businesses and products, having a robust online presence ensures visibility to potential customers. Effective SEO techniques such as optimizing for local search terms, creating relevant, valuable content, and maintaining accurate business listings help increase the chances of appearing in search engine results when users look for products or services offered by your store.
SEO also enhances brand credibility and trustworthiness, since businesses that rank highly in search results are generally perceived as more reputable and reliable by consumers. Investing in SEO is a great way to increase visibility, attract foot traffic, and stay competitive.
The Benefits of SEO for Retail
Increased Visibility
SEO strategies like optimizing web content, incorporating relevant keywords, and improving website structure enhance a retail store’s visibility on search engine results pages (SERPs). This means that when people search for products or services related to your business, your website is one of the first ones they’ll see in their search results.This increased visibility not only drives more organic traffic to your store’s website, but also raises awareness of the brand among a broader audience.
Improved Brand Awareness
An effective SEO strategy will help retail businesses boost their brand awareness. When a store consistently appears in search results for relevant queries, it reinforces its presence in the minds of consumers. Appearing in local search results also enhances visibility within the local area, fostering a sense of familiarity and trust among the community. As more people become aware of the brand through online searches, it can lead to increased foot traffic to the physical store and higher chances of converting potential customers into loyal patrons who come back again and again.
Builds Brand Authority
SEO efforts not only help a retail business appear prominently in search results but also contribute to establishing the brand as an authority in its industry or niche. Publishing high quality, valuable content consistently is especially important for building authority. When consumers perceive a brand as knowledgeable and trustworthy based on its online presence, they are more likely to choose its products or services over competitors. Brand authority gained through effective SEO strategies can result in long-term customer loyalty and sustained success for your brick-and-mortar retail business.
How We Help
Not sure what exactly goes into a complete SEO strategy? Here are the services we offer.
Keyword Research & Optimization
Our team conducts thorough keyword research to identify specific terms and phrases that resonate with your target audience. Our SEO specialists then strategically incorporate these keywords into various on-page elements like website content, meta tags, headings, and image alt text to improve visibility and relevance for search engines.
Quality Content Creation
Content marketing is an essential part of SEO strategies for retailers. Creating high-quality, informative, and engaging content such as landing pages, blog posts, FAQs, and product descriptions can bring in potential customers and answer their questions, while simultaneously signalling your company’s authority and expertise to search engines.
Technical SEO
Technical SEO focuses on optimizing the technical aspects of your retail business’s website to enhance its crawlability, indexability, and overall performance in search results. This includes a number of techniques, including boosting website speed, optimizing for mobile, fixing broken links and redirects, implementing schema markup for rich snippets, optimizing site architecture and navigation, and implementing proper URL structure.
Local SEO
For manufacturing companies serving specific geographic regions or targeting local markets, local SEO strategies are essential. This involves optimizing online profiles and listings on platforms such as Google My Business and industry-specific directories. Local SEO efforts help improve visibility in local search results, increase brand awareness among nearby prospects, and drive foot traffic to physical locations.
On-Page SEO
“On-page SEO” is the optimizing of anything that is located on your website, including title tags, meta descriptions, headers, and URLs. Our SEO team also creates descriptive and keyword-rich anchor text for internal linking to improve user experience and drive traffic to important pages within your site.
Off-Page SEO
This refers to any optimizations done outside of your website to make it show up better in search results. This can include things like getting links from other trustworthy sites and managing your online reputation. Off-page SEO helps search engines see your brand as reliable and relevant based on what other authoritative sources are saying about it.
Note that there are a lot of black hat off-page SEO strategies out there that could get your site penalized, so make sure you hire someone you trust to provide this service.
Get SEO Services for Your Retail Business!
Ready to grow your retail business with SEO? Our trusted SEO company is happy to offer comprehensive services designed specifically for the retail industry. Contact us today to learn more or to book your FREE SEO consultation.
Digital Marketing Case Studies
Achieving More Profits For Our Clients Since 1996, View Some Of Our Case Studies Below!
thinkprofits.com is an award-winning agency that produces results for various industries. We have some case studies & success stories below however, due to client confidentiality (NDAs), we cannot share all of our success stories. Click below if you would like a free consultation to see how we can help you achieve digital success!
