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SEO for Home Service Contractors

Search engine optimization, or SEO, is the strategy of optimizing your business’ online presence to help your website rank higher on search engine results pages (SERPs) and increase your brand’s trustworthiness online. SEO is an important digital marketing strategy that home service companies can benefit from, but many aren’t doing correctly or at all.

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Our SEO services are proven to be effective with 100’s of Written Testimonials and a 5 Star Rating on Google.
Your Trust and Our Reputation Means Everything To Our SEO Agency!

Larissa RussellLarissa Russell
22:59 13 Mar 24
my project was too small to take on, but Vic was super helpful and gave me some pointers and recommendations
Nick CurtisNick Curtis
01:08 15 Dec 23
The Think Profits team designed a fantastic website with great landing pages which leads to an exceptional user experience from start to finish. Well placed CTA's are driving more leads to our product offering. Thanks Think Profits!
Lexi BentleyLexi Bentley
22:23 14 Dec 23
Think Profits did an amazing job of our new wordpress website, the website design is great, everything is clear to our customers and it has already has really improved our SEO. Thanks!!!
Peak Safety TrainingPeak Safety Training
04:23 21 Jun 23
Tim and his team has been very helpful and professional. They did an amazing job re-build my website. Thanks, Team!
Karl SchwendemanKarl Schwendeman
21:14 24 Jan 23
We've worked with Shawn Moore and the team at Think Profits for several years and we are currently in the process of updating our company website with them. The customer service, technical expertise, and ongoing support continues to be outstanding. Thank you for your support!
Karen BoykiwKaren Boykiw
20:58 25 Nov 22
I have had nothing but positive results from Think Profits, Shawn and his amazing team. The experience from the beginning to the end was above and beyond my expectations, including on integrity, knowledge, expertise, honesty, patience and communication. I cannot recommend this agency enough.
Dana BurianovaDana Burianova
02:29 19 Nov 22
It has been the most incredible experience, to have Shawn and his team to help me grow my business, and therefore improve my clients experience, with web development, content development, business strategy and helping with the big picture on how to generate more appointments and clients. I am incredibly grateful and cannot wait for further business together. I highly recommend.
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What Type of Home Service Companies Benefit From SEO?

From construction companies to lawn care to house cleaners, all home service companies benefit from the right SEO strategies. Proper optimization helps get eyes on your company, bringing in qualified leads and increasing the number of jobs you book. Our SEO company is proud to work with a wide range of home service contractors. We always provide custom-tailored strategies designed to help you reach your individual business goals.

Types of Home Service Companies We Partner With:

  • Roofers
  • Cleaning companies
  • Construction companies
  • Door/window contractors
  • Electricians

What is SEO for Home Service Contractors?

Successful SEO for home service contractors involves multiple technical strategies that work together to bring your website to the top of search rankings. 

Google My Business Profile Optimization

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google’s platform, including search and maps. Optimizing your GMB profile involves ensuring the accuracy of relevant information about your business, such as address, phone number, business hours, website URL, and services offered. It also involves regularly updating posts, responding to reviews, and adding photos.

A properly optimized GMB profile increases your visibility in local search results, improves your credibility, and provides users with essential information about your business, such as location and contact details.

On-Page SEO

On-page SEO involves optimizing individual pages on your site to improve their search engine rankings and attract more organic traffic. This includes things like optimizing title tags, meta descriptions, headers, URLs, and content for relevant keywords, improving site speed and user experience, and using internal linking effectively. On-page SEO ensures that your website is easy to find and provides a better user experience, which can lead to higher rankings, a boost in organic traffic, and more conversions. 

Keyword Research

Keyword research involves identifying the terms and phrases that potential customers are using to search for home services online. This includes understanding search volume, competition, and user intent for each keyword. Keyword research helps you make smart decisions when it comes to content creation, on-page optimization, and ad campaigns. Effective keyword research allows home service companies to target the most relevant and high-converting keywords, improve their visibility in search results, and attract qualified traffic to their website.

Valuable Content

High-quality, relevant, and engaging content that provides value to your target audience is essential for any successful digital marketing strategy. This can include blog posts, articles, how-to guides, videos, infographics, and more. Creating valuable content not only helps improve your website’s visibility in search results, but also establishes your authority and expertise in your industry. It can attract inbound links, social shares, and engagement, leading to higher search rankings and increased brand awareness. Additionally, valuable content can educate and inform potential customers, helping them make informed decisions and ultimately driving more conversions.

Local SEO

“Local SEO” refers to optimizing your website and online presence to attract more local customers in your area. This includes integrating local keywords into your web pages, creating location-specific content, obtaining local citations and backlinks, and ensuring consistency in contact information across online directories.

For home service companies, local SEO is crucial because it helps target customers in your service area, improves your visibility in local search results, and drives more relevant traffic to your website.

Off-Page SEO

Off-page SEO focuses on improving your website’s authority, relevance, and reputation through optimizations done outside of your website. This can mean things like building quality backlinks leading from reputable websites to your site, guest blogging, and participating in online communities and forums.

Off-page SEO signals to search engines that your website is trustworthy and authoritative, which can improve your rankings in search results. For home service companies, building a strong off-page SEO strategy can help increase brand awareness, drive referral traffic, and ultimately generate more leads and sales.

Note that there are a lot of black hat off-page SEO strategies out there that could get your site penalized, so make sure you hire someone reputable to provide this service.

Landing Pages

Landing pages are standalone web pages created specifically for a marketing campaign or to target a particular audience segment. They are designed to convert visitors into leads or customers by providing relevant information and a clear call-to-action (CTA). Landing pages tailored to specific services or locations can improve conversion rates for home service companies. They allow for targeted messaging, easier tracking of campaign performance, and better alignment with the user’s search intent, ultimately leading to higher conversion rates.

Our Agency Specializes in SEO for Home Service Contractors

At ThinkProfits, our team of SEO experts have extensive experience working with home service companies just like yours to produce great results and book more jobs. You can trust us to create a comprehensive SEO strategy that is custom tailored to your unique business needs. Get in touch now for a free SEO consultation!

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Digital Marketing Case Studies

Achieving More Profits For Our Clients Since 1996, View Some Of Our Case Studies Below!

thinkprofits.com is an award-winning agency that produces results for various industries. We have some case studies & success stories below however, due to client confidentiality (NDAs), we cannot share all of our success stories. Click below if you would like a free consultation to see how we can help you achieve digital success!