In today’s crowded marketplace, finding the right partner for your pay-per-click (PPC) advertising needs can seem daunting. It’s not just about spending your marketing dollars but investing them wisely with a team that shares your vision, values and can execute on your plan. At Think Profits, we understand that trust is built on full transparency in these partnerships.
A PPC Agency Clients Trust
Our Pay Per Click Advertising services are proven to be effective with 100’s of Written Testimonials and a 5 Star Rating on Google.
Your Trust and Our Reputation Means Everything To Our PPC Agency!
my project was too small to take on, but Vic was super helpful and gave me some pointers and recommendations
The Think Profits team designed a fantastic website with great landing pages which leads to an exceptional user experience from start to finish. Well placed CTA's are driving more leads to our product offering. Thanks Think Profits!
Think Profits did an amazing job of our new wordpress website, the website design is great, everything is clear to our customers and it has already has really improved our SEO. Thanks!!!
Tim and his team has been very helpful and professional. They did an amazing job re-build my website. Thanks, Team!
We've worked with Shawn Moore and the team at Think Profits for several years and we are currently in the process of updating our company website with them. The customer service, technical expertise, and ongoing support continues to be outstanding. Thank you for your support!
I have had nothing but positive results from Think Profits, Shawn and his amazing team. The experience from the beginning to the end was above and beyond my expectations, including on integrity, knowledge, expertise, honesty, patience and communication. I cannot recommend this agency enough.
It has been the most incredible experience, to have Shawn and his team to help me grow my business, and therefore improve my clients experience, with web development, content development, business strategy and helping with the big picture on how to generate more appointments and clients. I am incredibly grateful and cannot wait for further business together. I highly recommend.
PPC Management Pricing Packages
All of our packages include
Think PPC Bronze
$ 399
Per Month- 1 Search Campaign
- Up to 5 Ad Groups
- Up to $ 1,000 per Month in Ad Spend Managed
- See Full Package Breakdown
One-Time Account Setup Fee $ 1,000 (Landing Page Audit, Review & Recommendations Included**)
Think PPC SilverPopular
$ 699
Per Month- Up to 3 Search Campaigns
- Up to 15 Ad Groups
- Up to $ 5,000 per Month in Ad Spend Managed
- Local Ads Management (if eligible)
- 2 Seasonal Campaign Adjustments
- 1 Performance Review Annually
- Call/Form Tracking Set-up & Integration ***
- See Full Package Breakdown
One-Time Account Setup Fee $ 1,200 (Landing Page Audit, Review & Recommendations Included**)
Think PPC Gold
$ 999
Per Month- Up to 6 Search Campaigns
- Up to 30 Ad Groups
- Up to $ 7000 per month in Ad Spend Managed
- 3 Seasonal Campaign Adjustments
- 2 Performance Review Meetings
- Local Ads Management (if eligible)
- Call/Form Tracking Set-up & Integration***
- Includes Set-up and monthly optimization of Microsoft Ads
- See Full Package Breakdown
One-Time Account Setup Fee $ 1,500 (Landing Page Audit, Review & Recommendations Included**)
Think PPC PlatinumSignature Service
$ 1,499
Per Month- Up to 9 Search Campaigns
- Up to 45 Ad Groups
- Up to $10,000 per month in Ad Spend Managed
- Seasonal Campaign Adjustments
- Performance Review Meetings
- Local Ads Management (if eligible)
- Call/Form Tracking Set-up & Integration***
- Includes Set-up and monthly optimization of Microsoft Ads
- Setup and Optimization of Video Campaign
- See Full Package Breakdown
One-Time Account Setup Fee $ 2,000 (Landing Page Audit, Review & Recommendations Included**)
On Ad spends of over $ 10,000 / month we will negotiate a straight % of your ad spend for your total monthly fee. Book a meeting to review with us.
**See Landing Page Creative and Content Writing Billed Through Our Time Tracking Retainer
*** 3rd Party Call/Form Tracking Software is an additional monthly fee, billed directly by the platform of your choice. See the options below.
BRONZE
$399/mo
SILVER
$699/mo
GOLD
$999/mo
PLATINUM
$1,499/mo
Onboarding & Project Management
Onboarding Questionnaire
You will be sent our comprehensive Digital Marketing Questionnaire to get to know your business, your goals, and where you want to focus your ad spend. With this information, our team can hit the ground running getting your campaigns up and converting
Kick-Off Meeting
After completing our questionnaire, this kick-off meeting brings you face-to-face with your dedicated account strategist. During this session, we’ll dive deep into understanding your business goals, target audience, and competitive landscape. Our experts will share their insights, drawing on years of industry experience to craft a customized strategy tailored to your specific needs. This collaborative effort not only aligns our team with your vision but also lays the groundwork for achieving measurable results.
Advanced Kick-Off Meeting
After completing our questionnaire, this kick-off meeting brings you face-to-face with your account strategist and senior leadership team, ensuring a personalized approach right from the start. During this session, we’ll dive deep into understanding your business goals, target audience, and competitive landscape. Our experts will share their insights, drawing on years of industry experience to craft a customized strategy tailored to your specific needs. This collaborative effort not only aligns our team with your vision but also lays the groundwork for achieving measurable results.
Weekly/Bi-Weekly Meetings
Weekly / Bi-weekly meet ups during first 3-6 months are available with your dedicated account strategist (as requested)
Email Support
Our team will assist you with your account, and any questions you have will be addressed by one of our team members.
Dedicated Account Management
A dedicated account manager will expertly handle your account. Enjoy direct communication with your account manager ensuring your questions are answered promptly.
Reporting
Standard Monthly Reporting
Designed for efficiency and simplicity, this service provides a concise, yet comprehensive, overview of key metrics and outcomes. You’ll receive an easily digestible report once a month, highlighting essential data without overwhelming you with details. Ideal for small businesses or those new to digital marketing, it ensures you stay informed and can quickly gauge the success of your efforts, and more importantly, dollars.
Advanced Monthly Reporting
Our Monthly Reporting Advanced package is tailored for businesses seeking not only to understand their current performance but also to improve their marketing strategies proactively.
Number of Search Ad Campaigns
Choosing the amount of Ad Campaigns depends on your goals, audience and amount of products/services you provide to your customers. Unsure of where to start? Reach out to us for a recommendation on what best suits your budget/goals.
1
Up to 3
Up to 6
Up to 9
Ad Campaigns
Total Number of Ad Groups across your Search Campaigns
Ad groups are essential components within a search ad campaign that help organize and target ads more effectively, ensuring that each set of ads is optimized for specific keywords and audience segments.
For instance, in a single ad campaign, you might have different ad groups for each type of product or service you offer, with each group containing specific ads that are triggered by relevant keywords.
5
Up to 15
Up to 30
Up to 45
Monthly Ad Spend Budget
Decide on an ad spend that can work for your budget. When deciding, keep the following in mind:
- Your goals and objectives
- Industry standards and the average cost per click for your keywords
- Your budget
Up to $ 1,000
Up to $ 5,000
Up to $ 7,000
Up to $ 10,000
Display Ads Implementation (if recommended)
These ads are designed to capture attention with compelling images, videos, and graphics, making them ideal for brand awareness and retargeting efforts. Unlike a performance max campaign, display advertising allows you to choose specific websites or placements for your ads and offers more control over your bidding strategy and audience.
Remarketing Campaign Implementation (if recommended)
This feature is designed for businesses aiming to re-engage visitors who have previously interacted with your website but did not convert. Our team will strategically tailor these campaigns to recapture the interest of potential customers, increasing the likelihood of conversion.
Google Recommendations Implementation
Google will periodically provide you with recommendations directly in your ads account. They may reach out with emails and calls to encourage you to enable these recommendations, some of which may increase your spend budget. As part of your program with us, we actively review, implement, and adapt these recommendations to achieve the best results that align with your campaign strategy and budget.
Google Performance Max Campaign Implementation
Using your assets across various channels such as YouTube, Gmail, Google Maps, and search results. This all-in-one campaign type simplifies your advertising efforts by consolidating multiple ad formats and channels into a single, cohesive strategy, driving more conversions and enhancing overall campaign efficiency.
A/B Testing Implementation
This involves creating two versions of your ad or campaign to see which one performs better.We might test different elements like ad copy, images, or landing page UX. By changing just one component at a time, we are able to measure how variations affect viewer engagement and conversion rates. This method helps us in understanding what resonates best with your audience, allowing us to refine your ads for maximum effectiveness. Over time, as we conduct more tests, we will gather valuable insights that can lead to significantly improved campaign performance and a better return on your advertising investment
Client Supplied Video Campaign Implementation
A video campaign in Google Ads is a dynamic way to engage your potential customers through video content. This type of campaign allows us to showcase video ads on YouTube and other Google video partner platforms. We can target specific audiences, manage your budget, and set precise bidding strategies to optimize your ads’ reach and effectiveness. Video campaigns are ideal for increasing brand awareness, driving website traffic, or boosting sales, as they are visually engaging and can convey your message quickly and memorably.
Optimization of Ad Campaigns (as required)
With our expert optimization strategies, your PPC campaigns will consistently deliver superior performance and results
Seasonal Campaign Adjustments to Flow With Your Business
This service ensures your advertising efforts remain relevant and impactful throughout the year. By analyzing changing trends and consumer behaviour, our team strategically updates your campaigns to align with seasonal opportunities. This proactive approach maximizes campaign performance, ensuring your ads resonate with your audience at the right time, every time.
Up to 2
Up to 3
Up to 4
Setup of Customized Reporting Dashboard with 3rd party integrations
Dive into a world of real-time data, from key metrics to detailed KPI analysis, all curated to provide a clear view of your results. With intuitive navigation and personalized dashboards, monitoring your success and making data-driven decisions has never been easier. Experience the ultimate convenience and clarity that keeps you informed and ahead of the curve.
Performance Reviews
Performance Review comparison summary report
Each year our team will prepare a performance report that compares your results to the previous year to ensure we are constantly improving and moving in the right direction.
Scheduled face-to-face performance review meeting(s) with your dedicated account strategist Annually
Engage in annual performance review meetings, a key component designed to drive your success. These sessions provide a comprehensive evaluation of your campaign’s year-long performance, highlighting successes and identifying areas for improvement. Leveraging insights from these meetings, we collaboratively craft a strategic plan focused on enhancing your strengths and addressing any weaknesses, setting a clear path for continued growth and achievement in the coming year.
1
1
2
Scheduled face-to-face performance review meeting(s) with our senior leadership team Annually
This pivotal feature facilitates a comprehensive review of your performance and strategic direction every quarter. Engage in in-depth discussions with our team to assess progress, recalibrate goals, and explore new opportunities with our Leadership team and yours. These sessions are designed to ensure your strategy remains aligned with your evolving business landscape, driving continuous improvement and success.
1
2
Additional Advertising Platforms
Microsoft Advertising (if recommended)
Microsoft Advertising offers a unique opportunity to reach potential customers who might be missed through other advertising platforms like Google. Microsoft Advertising allows us to focus your campaigns on users who meet specific demographic, geographic, and time-of-day criteria, ensuring your ads are seen by your target audience. What sets Bing Ads apart is the ability to tap into a significant market share that includes audiences not as heavily targeted by competitors, often leading to lower costs per click and higher return on investment.
Local Ads Management (if recommended)
Local Ads Management is an advertising solution for service-based businesses seeking to reach customers in specific geographic areas. Learn More.
Account setup fee
Starting at $1,000
Starting at $1,200
Starting at $1,500
Starting at $2,000
Local Service Ads Setup
$ 500
Included
Included
Why Choose Think Profits as your Pay-Per-Click Agency?
We’re proud of our values and have put a few reasons why Think Profits has been around since 1996. Whether you work with us or not, we would recommend using these points as a starting point in finding a reputable agency.
You Own Your Ad Account
Whether we have set it up for you or not, your accounts will always be just that, YOUR accounts. In our experience, we have had many clients come to us from other agencies that have held on to ownership of their ad accounts as a way of maintaining control. Some even charge you $2400 to get access! Why are they hiding this from you? We feel this is an unethical practice. We believe in empowering our clients, collaborating together, and ensuring that ownership and control of your accounts stay rightfully in your hands.
Close to 30 Years of Experience
Our experience in Pay-Per-Click is as old as the industry. We have watched first-hand the transformation of the web since 1996. We truly understand the digital challenges for small and medium-sized businesses because we have lived through them and conquered them all!
Transparent Pricing With No Long Term Contracts
We present our services the same way we like to purchase them, with transparent pricing and no long-term commitments. Our clients stay with us as long as they are happy, we have some clients who have stayed with us for over 26 years. We offer cancellation with 30 days’ notice.
You Know How Much is Being Paid to Google
Many agencies bake their fees into your ad spend budget, where you often are not aware of how much you’re paying them vs how much is going towards your ad budget. We are fully transparent, and your ads spend comes from your own ads account, which you know where each dollar spent is going.
Consolidated and Actionable Reporting
We believe in providing our clients with honest, straightforward reporting that reflects the true performance of their campaigns. Unlike others who may inflate numbers to present a more favorable outcome, we ensure the integrity of our reporting by sourcing our data directly from Google, Microsoft, Semrush, Email and the Social Platforms. This approach not only ensures accuracy but also allows our clients to have a clear understanding of their return on investment (ROI). Trust in our transparent reporting means you’re always informed and in control of your digital marketing strategy.
AI-Enabled – Human Driven
We believe in harnessing AI technology to lower your labor cost’s were we can, then enhance it with our human expertise for the best results for your Pay Per Click campaigns.
“Ask better questions, get better answers, and achieve better results.” – Shawn Moore – CEO
Common Pay-Per-Click Management Questions
How much should my ad budget be?
Your ad budget is determined by many factors, such as how competitive your industry is, how many ad groups you would like to run, and well of course, your marketing budget. We work with a variety of budgets and are happy to work within your comfort zone to get you the results you need.
Do you manage Google Local Ads?
Yes! We specialize in small and medium-sized companies in the service industry. We include Google Local Ads management in our Silver and Gold packages, and it is available as a service add-on to our Bronze package. Learn More Here.
What is involved in account setup?
After we have a thorough understanding of your company, goals and budget we get to work with detailed keyword research, creating your campaigns and ad groups, define your target audience, and set up performance tracking.
I have an existing ad account, do I still need to pay for setup?
For our clients who come to us with an established ad account, our setup process looks a little different. Namely, instead of the creation of the account, we will perform an in-depth audit of your existing account. There are times when these accounts require an entire overhaul to get these accounts running in tip-top shape, these audits often take longer than our traditional account setup. For this reason, our account setup fee is still needed.
What is remarketing, and how is it beneficial?
Remarketing allows your ad to conveniently “pop up” for users who have visited your website previously. It keeps potentially interested clients engaged with your brand.
How do I track my leads and ROI?
Track Lead Source: Identify where leads originate (website, social media, etc.) to see which channels are most effective by setting up proper tracking in Google Analytics.
Measure Lead Quality: Track how many leads convert into sales and qualified opportunities.
Use Call Tracking Tools: These tools assign unique phone numbers to marketing campaigns, allowing you to see which campaigns generate calls and track conversion rates
With Chat GPT and other AI Platforms why would I pay for content development?
Great question! It’s true that ChatGPT is a very powerful tool, we utilize AI in many ways here at Think Profits. However, there are several reasons why a professional is still needed.
Quality and Accuracy: AI struggles with up-to-date factual information, a lot of research and industry knowledge is needed to produce trustworthy and informative content that your readers will actually enjoy (Google as well). There is still no replacement for the human touch that understands your audience, marketing goals and brand’s voice, all at the same time.
SEO Expertise: While advancements with AI can greatly improve productivity and efficiency when developing content, an expert is still needed to develop content that can both rank and convert. A seasoned SEO professional is needed to optimize content to compete effectively in search rankings and update strategies based on ever-changing search engine algorithm changes
If I'm doing PPC do I Also Need SEO?
PPC is a great way to drive clients to your website pretty much immediately, but SEO is the long game. SEO is needed for building a long-term strategy and is more sustainable and cost-efficient. SEO Strategies also improve your user experience (UX), making your site more likely to convert on your PPC Campaigns. Combining both SEO with PPC gives you a well-balanced digital marketing diet. Importantly, SEO and a well designed website user experience also lowers your cost per click advertising with google. The better you build your website content the more google rewards you with higher search rankings and lower cost per click advertising.
How do I know what keywords to bid on?
- Define your goals: What do you want to achieve with your PPC campaign? Are you looking for brand awareness, gaining more leads, or sales? Knowing this helps identify the best keywords to use.
- Identify your target audience: Who are you trying to reach? Understanding their needs, demographics and search behavior allows you to target the keywords they might be using to search for you.
- Research relevant keywords: Use PPC research tools like Google Keyword Planner, Ahrefs and SemRush to discover keywords related to your products/services and target audience.
- Consider search intent: Focus on keywords that reflect purchase intent rather than informative.
- Balance search volume and competition: Ideal keywords have a good balance of being searched for often enough (high volume) but not competing against too many advertisers (low competition)
I don't have access to my Google Ad account from my current agency, what can I do?
There are times when agencies attempt to withhold access from your accounts. We greatly disagree with this practice. Here are a few options you can try.
- Review your contract: Check your contract with this agency to see if there are any clauses regarding account ownership and access
- Request access: Try contacting your previous agency and request login credentials for your Google Ads account. Be polite but firm in your request
- Escalate if needed: If the agency refuses to grant access, you may need to escalate the issue to Google. They can help mediate the transfer of ownership
Important note: If you cannot regain access to your old account, you’ll need to create a new one. In this case, gather as much information as possible about your old campaigns for reference. We’d be happy to assist you in starting a new ad account which will provide you access to right away!
If you have any questions whatsoever, our team is standing by ready to help.
The world of ads can be confusing at times. If you have any questions that we haven’t shared here, reach out to our team. We’d be happy to discuss any you may have.
