PPC Advertising & Google Ads Management Services

We create everything required for your campaign, manage spend, and monitor performance. Results are sent monthly in an easy-to-understand report showing exactly where your budget is going, what's working, and what could be improved.

A successful PPC campaign requires the creation of effective ads and landing pages, careful campaign monitoring, budget management, and detailed reports showing exactly what leads each campaign has generated.

Our specialists decrease your cost-per-click while increasing visibility. We ensure high quality scores, improve ad rank, and maximize ad frequency — expertise that typically pays for itself in improved ROI.

With programmatic advertising, we create ads that target the exact people who need your services using automated real-time bidding and precise audience targeting across the web.

PPC (Google Ads) charges per click and runs across Search, Display, YouTube, and Performance Max. Local Service Ads (LSAs) charge per lead — not per click — and appear at the very top of local search results with a Google Screened or Google Guaranteed badge. LSAs are limited to specific service industries (plumbers, HVAC, electricians, lawyers, real estate, and others). For most service-area businesses, the right answer is both: LSAs and PPC for fast lead volume, paired with Local SEO for long-term, exclusive organic leads.

Most small and mid-sized Canadian businesses see meaningful results with $1,000 to $10,000 per month in ad spend, depending on industry competitiveness, geography, and conversion goals. Plumbers and HVAC companies in major metros often need $3,000 to $7,000 per month for steady lead flow; B2B and lower-competition niches can perform on $1,000 to $3,000 per month. ThinkProfits PPC management programs start at $399/mo in management fees on top of ad spend, with a transparent percentage-of-spend model above $10,000/month.

A PPC agency manages campaign strategy and account structure, keyword and negative keyword research, ad copy creation and testing, bids and budget pacing, audience and location targeting, conversion tracking setup, landing page alignment, and monthly reporting. ThinkProfits handles all of the above across Google Ads, Microsoft Ads, and Meta Ads, and you retain full ownership of your ad accounts.

We build tightly themed search campaigns split by service and buying intent, with small ad groups, exact and phrase match keywords, an actively maintained negative keyword list, and geo targeting matched to your service area. Display, remarketing, Performance Max, and video are layered on only once the core search campaigns are converting profitably.

Every month you receive a report covering impressions, clicks, cost per click, conversions, cost per conversion, and return on ad spend, alongside a plain-language summary of the optimizations we made and what we're testing next. Higher tiers add advanced reporting and performance review meetings.

In most cases yes. Google's Quality Score and your conversion rate both improve when the landing page matches the ad's promise. We align headline, offer, and form with each ad group, and our web design team can build dedicated PPC landing pages when existing pages aren't converting.

PPC management is the ongoing work inside the ad account: keyword and negative keyword maintenance, bids, budget pacing, ad copy testing, and conversion tracking. A PPC agency is the team delivering that management plus strategy, landing pages, creative, analytics setup, and reporting. ThinkProfits performs both in-house rather than subcontracting the management.

A PPC specialist is a single practitioner focused on campaign execution, which can be enough for one small single-channel account. An agency adds redundancy plus the adjacent skills most campaigns need — landing page design, tracking implementation, copywriting, and SEO alignment. If your paid search depends entirely on one person's availability, an agency removes that risk.

Paid social — Meta Ads on Facebook and Instagram — is part of PPC: audience targeting, creative testing, budget pacing, pixel and conversion tracking, retargeting, and reporting on cost per result and return on ad spend. Organic social posting and captions are handled by our content team and reported on reach, engagement, and referral traffic. The two are scoped and reported separately.