If you run a hotel or resort, a carefully planned and implemented SEO strategy is essential for increasing your bookings, brand awareness, and overall profitability.
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my project was too small to take on, but Vic was super helpful and gave me some pointers and recommendations
The Think Profits team designed a fantastic website with great landing pages which leads to an exceptional user experience from start to finish. Well placed CTA's are driving more leads to our product offering. Thanks Think Profits!
Think Profits did an amazing job of our new wordpress website, the website design is great, everything is clear to our customers and it has already has really improved our SEO. Thanks!!!
Tim and his team has been very helpful and professional. They did an amazing job re-build my website. Thanks, Team!
We've worked with Shawn Moore and the team at Think Profits for several years and we are currently in the process of updating our company website with them. The customer service, technical expertise, and ongoing support continues to be outstanding. Thank you for your support!
I have had nothing but positive results from Think Profits, Shawn and his amazing team. The experience from the beginning to the end was above and beyond my expectations, including on integrity, knowledge, expertise, honesty, patience and communication. I cannot recommend this agency enough.
It has been the most incredible experience, to have Shawn and his team to help me grow my business, and therefore improve my clients experience, with web development, content development, business strategy and helping with the big picture on how to generate more appointments and clients. I am incredibly grateful and cannot wait for further business together. I highly recommend.
Why is SEO Important for Hotels & Resorts?
A good Search Engine Optimization (SEO) strategy is extremely important for hotels and resorts. Most people use search engines like Google to plan their vacations and business trips, so securing a top position in search results is a reliable way to get your hotel or resort on potential customers’ radar and increase your bookings.
One of the biggest benefits of SEO for the hotel industry is the ability to increase organic traffic. “Organic traffic” means any web visitors who discover your website through unpaid search results, as opposed to by clicking on a paid ad. Increasing your organic traffic not only reduces advertising costs, but also brings in more qualified leads because individuals actively searching for accommodations are more likely to convert into guests.
Using effective SEO strategies helps your website appear higher in search engine results pages (SERPs), increasing the likelihood of attracting potential guests. Higher SERP rankings are associated with reliability and relevance, so if your website consistently appears at the top of search results, your brand builds credibility and trust with your audience.
If you work in hotel and resort management, you know the industry is fiercely competitive. Hotel SEO services can provide an advantage that makes all the difference to your business. By outranking competitors in search results, hotels and resorts can capture a larger share of the market, increase bookings, and ultimately boost revenue. SEO also enables hospitality businesses to engage in targeted marketing efforts, allowing them to tailor their strategies to specific demographics, locations, and search queries.
By improving visibility, driving traffic, building credibility, and staying competitive, SEO enables businesses like yours to attract more guests, increase bookings, and achieve long-term success.
SEO Services for the Hotel Industry
As a trusted hotel marketing agency, we offer comprehensive SEO services custom-designed to grow your hotel or resort business. But, what exactly does that mean? Here is a simple breakdown of our hotel SEO services and how they work to boost your business.
On-Page SEO
On-page SEO focuses on optimizing various elements within your website, including meta tags, headings, content, and internal linking structure, to improve its search engine visibility and user experience. Our team makes sure each webpage is properly optimized with relevant keywords, structured content, and user-friendly design, so your hotel or resort can attract more organic traffic, provide valuable information to visitors, and ultimately drive more bookings.
Off-Page SEO
Off-page SEO refers to any optimizations done outside of your website to improve its search engine rankings, such as building backlinks from reputable sources and online reputation management. By acquiring quality backlinks from relevant websites and fostering a positive online presence, your business can enhance its authority and credibility, leading to higher search engine rankings and increased visibility among potential guests.
Keyword Research
Keyword research is the process of identifying relevant search terms and phrases that potential guests are using to find hotels or resorts online. By conducting thorough keyword research and strategically integrating these terms into website content, meta tags, and other digital assets, your business can improve its visibility in SERPs, attract targeted traffic, and increase the likelihood of converting website visitors into guests.
Landing Pages
Optimized landing pages are specifically designed to convert website visitors into leads or customers by providing relevant information and compelling calls-to-action (CTAs). By creating landing pages tailored to specific guest preferences, such as room types, amenities, or special offers, your business can effectively capture the interest of potential guests, drive conversions, and maximize your return on investment.
Mobile Optimization
More and more travelers rely on online research and reviews to make booking decisions. Staying updated with SEO best practices ensures that your business can effectively meet the evolving needs of your potential guests. An essential part of this is optimizing for mobile devices, since the use of smartphones and tablets for travel planning continues to rise. By implementing mobile-friendly design, fast loading times, and local search optimization, hotels and resorts can cater to the needs of mobile users and improve their overall booking experience.
Backlinking
“Backlinking” is the process of getting links from other websites back to your website, which not only improves search engine rankings, but also increases referral traffic and brand visibility. By developing strategic partnerships, guest blogging, and participating in industry events, your hospitality business can build a strong backlink profile, enhance its online authority, and attract more qualified traffic, leading to more bookings and higher revenue. Keep in mind that improper backlink strategies can actually harm rather than help – and there are a lot of black hat strategies out there. We only use white hat strategies designed to help your site achieve long-term success and avoid search-engine penalization.
Monthly Optimizations
SEO best practices are constantly evolving with the digital landscape. Monthly optimizations involve ongoing analysis and adjustments to the hotel’s SEO strategy based on performance metrics, industry trends, and algorithm updates. By monitoring website analytics, conducting A/B testing, and implementing best practices on a monthly basis, your hotel can stay ahead of competitors, adapt to changing search algorithms, and continuously improve its search engine rankings.
Ready to Grow Your Hospitality Business?
If you run a hotel, resort, or other hospitality business and want a little help boosting your online rankings, get in touch with the team at ThinkProfits today. As a trusted hotel SEO company, our team understands the ins and outs of your industry. We are happy to provide you with a free SEO consultation where we will walk you through what’s working and what needs improvement on your website. We offer comprehensive SEO services tailor-made for your business, as well as content writing, PPC ad services, and responsive website design.
Digital Marketing Case Studies
Achieving More Profits For Our Clients Since 1996, View Some Of Our Case Studies Below!
thinkprofits.com is an award-winning agency that produces results for various industries. We have some case studies & success stories below however, due to client confidentiality (NDAs), we cannot share all of our success stories. Click below if you would like a free consultation to see how we can help you achieve digital success!
