About ThinkProfits.com — Digital Marketing Pioneers Since 1996
Vancouver's longest-running digital marketing agency. AI search, SEO, PPC, and web design for established businesses across Canada and the USA. Human-Driven, AI-Powered, Proven Results — Since 1996.
Our Story
ThinkProfits.com Inc. was founded in 1996 in Vancouver, BC by our President and CEO Shawn Moore — before Google even existed. We started by working with Telus and Dominion Directories to combine 52 Yellow-page books in British Columbia into a searchable online database (now known as YP.ca and Superpages.com).
When Google launched in 1998, our Vancouver team immediately began optimizing client websites to rank on page 1 — making us one of the earliest SEO agencies in Canada. Over the past three decades, we've served over 3,500 businesses across Canada and the USA from our downtown Vancouver headquarters, helping them generate consistent inbound calls, qualified web leads, booked jobs, and online sales through our search engine optimization, PPC advertising, lead generation web design, and content creation services.
Today, we're at the forefront of the AI search revolution. Our Generative Engine Optimization (GEO) services structure websites and content for answer engines — Google AI Overviews, Bing Copilot, ChatGPT, and Perplexity — so our clients' expertise is easy for AI to understand, trust, and cite.
Our digital marketing strategy consulting uses our proven Parthenon Strategy framework to help businesses build resilient marketing systems that withstand competition and market shifts.
Shawn created Mujo Learning Systems in 2014 and he has co-authored dozens of digital marketing textbooks used by over 250 colleges and universities through our sister company Mujo.com.
Shawn's most recent project is the new launching of the AI Savvy brand that will offer speaking and consulting services to help businesses implement AI into their organisations.
Shawn and his team of dedicated professionals work with clients around the globe.
Today, ThinkProfits operates from Suite 602 at 1388 Homer Street in downtown Vancouver, with a team that has collectively published in 250+ educational institutions, earned recognition from Ernst & Young's Entrepreneur of the Year program, and partnered with platforms including Google, Kinsta, LiveChat, CallRail, and Housecall Pro.
Shawn Moore
President & CEO
ThinkProfits.com Inc.
Shawn Moore founded ThinkProfits.com in Vancouver, BC in 1996. He led the company through every major shift in digital marketing — from the launch of Google in 1998, through the mobile and social eras, to today's AI search transformation.
In 2014, Shawn founded Mujo Learning Systems, co-authoring dozens of digital marketing textbooks now adopted by 250+ colleges and universities across North America. He was a nominee for Ernst & Young's Entrepreneur of the Year program for his contributions to digital marketing innovation in Canada.
Today, Shawn leads ThinkProfits' AI search practice and continues to expand his impact through AI Savvy — a new venture offering speaking and consulting services to help businesses implement artificial intelligence into their operations. He works with clients across Vancouver, Canada, and the United States.
Our Mission
Hear directly from our founder on what drives ThinkProfits.com.
Our Family of Brands
Three brands. One mission. ThinkProfits, AI Savvy, and Mujo Learning Systems — built and led by Shawn Moore from Vancouver, BC.
30 Years of Innovation
Founded in Vancouver, BC — started with Telus and Dominion Directories combining 52 Yellow-page books into a searchable online database.
Google launched. We began optimizing client sites to rank on page 1 from day one.
Expanded beyond Vancouver to serve clients across British Columbia, Alberta, Ontario, and the USA. Added PPC management as Google Ads matured, and grew web design into a full lead-generation discipline.
Founded Mujo Learning Systems, publishing digital marketing textbooks now used by 250+ colleges and universities across North America.
Nominated for Ernst & Young's Entrepreneur of the Year program for digital marketing innovation in Canada.
Launched Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) services for Google AI Overviews, ChatGPT, Perplexity, Gemini, and Bing Copilot — making us one of the first Canadian agencies to operationalize AI search.
Founded AI Savvy, a consulting brand helping businesses implement AI into their operations.
30+ years strong. A full-service AI search and digital marketing agency helping established businesses generate predictable revenue growth.
Why Clients Trust Us
Our values have stayed the same for 30 years — even as the industry has transformed.
Transparency
We publish all pricing and labor rates on our website. No hidden fees — what you see is what you get.
Ownership & Control
Your website, your accounts, your content. Always. We will never lock you out or charge you for access.
No Long-Term Contracts
Our services are month to month. If you're happy with our work, you stay. Our results speak for themselves.
Industry Experts
Through our sister company Mujo Learning Systems, we've co-authored over a dozen digital marketing textbooks adopted by 250+ colleges and universities across the United States and Canada. Our work shapes how the next generation learns digital marketing.
30 Years of Results
From the original Yellow Pages digitization project in 1996 to AI answer engines in 2026 — we've adapted and led through every shift in digital marketing. No Vancouver agency has been doing this longer.
Real Humans, Real Service
We provide good old-fashioned customer service with new AI capabilities. No overseas call centres.
Recognition
Independent validation across business, education, and industry partnerships.
Ernst & Young Entrepreneur of the Year — Nominee
For digital marketing innovation in Canada.
Google Partner
Certified Google Ads and Google Analytics 4 partner agency.
Mujo Learning Systems — Published Author
Co-author of 12+ digital marketing textbooks adopted by 250+ colleges and universities.
5.0 ★ Google Rating
48 verified reviews. Highest possible rating in the Vancouver SEO Maps Pack.
30+ Years Vancouver Operations
Longest continuously operating digital marketing agency in Vancouver.
Frequently Asked Questions About ThinkProfits
Real answers about who we are, where we are, and what we do.
Ready to Grow Your Profits?
Join the 3,500+ businesses across Vancouver, Canada, and the USA who trust ThinkProfits.com to deliver predictable revenue growth. Vancouver's longest-running digital marketing agency. Since 1996.









