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Senior Digital Ads (PPC) Specialist

We're always looking for talented individuals to join our team. Competitive Base Salary – Plus Benefits and Incentives – Full-Time Permanent Position

The Candidate

Do you have a passion for Pay Per Click Advertising, CRO and content development?

You are committed to the advancement of your PPC skills through a managed process of innovation and remarkable campaign content development. You have a fantastic attitude, work ethic, and communication skills. You have high standards, possess a love of learning, and have a knack for creating engaging online content. You are a problem solver and decision maker, able to dig into the data and transform that into positive results. This position will report to our Senior Production Manager and will be a visible leadership position within the organization. You will play a key role in our growth and long-term success.

Our Culture

We hire the best, pay the best, expect the best and deliver the best results for our clients!

Are you ready to join a leader, take on a fantastic challenge and make a difference to our growing company? Do you want to hang your hat in a positive work environment, with a progressive, smart, talented and fun digital marketing team based in downtown Vancouver? If so, then this exciting opportunity may be for you!

There is lots of room for growth in our fast-paced start-up culture, (even though we are over 24 years old). The candidate will report directly to our Project Management Team and be able to grow in an ever-changing digital marketing space environment.

The Role

  • Create, maintain, and optimize successful PPC campaigns to obtain results for both ourselves and our clients using paid search: Develop, implement, launch and monitor PPC campaigns across all digital channels (Including but not limited to Google Search & Display, Microsoft, LinkedIn, Pinterest, Instagram, Facebook, Twitter, Amazon)
  • Daily management and optimization of client media-spend budgets, keyword list management, and oversight of ad copy.
  • Conduct keyword research and analysis to provide keyword recommendations, audience targets, and measurement criteria.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Set up Google Tag Manager and Call Tracking software with Google Analytics to measure goal conversions.
  • A demonstrated ability to improve conversion optimization.
  • Strategically collaborate with other team members across content, web, and especially SEO
  • Create and implement seamless integrated online campaigns.
  • Implement fresh PPC solutions on a regular basis
  • Update our PPC checklists to ensure they are accurate with the latest industry trends
  • Staying up to date on all industry trends and implement them across our PPC programs
  • Analyze PPC data to consistently bring fresh ideas to the team on how the client can grow their PPC strategy even further.
  • Ensure clients are always staying within budget for all PPC campaigns and making accurate budget recommendations based on clients’ goals.
  • Explain PPC results to clients in a way that they understand the ROI
  • Other duties as assigned.

Skills & Requirements

  • Strong understanding of PPC principles, keyword research, bidding strategies, and ad copy creation/testing.
  • Excellent interpersonal and professional communications skills
  • Ability to work within a team
  • Must be motivated and able to work with minimal supervision
  • University degree or relevant college certificate
  • 3-5 years PPC experience for a digital agency or multiple clients.
  • Creative thinking skills and aptitude for new knowledge and best practices
  • Impeccable written and spoken English Strong experience with ad copy development.
  • Strong working knowledge of Google Docs
  • Strong attention to detail and accuracy
  • Strong people skills. Able to communicate effectively and present well to clients
  • Data analysis and problem-solving mindset
  • Demonstrated ability to work remotely using platforms in Google, Microsoft and Zoom
  • Problem-solving, critical thinking, and analytical skills; must be comfortable making decisions with management guidance.
  • Google Analytics, Ad (Search, Display, & Video) and SEM Rush certifications
  • Strong knowledge of all social media platforms (ie. Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Strong knowledge of Google tools (including Analytics 4, Tag Manager, Search Console)
  • Strong knowledge of website architecture best practices
  • Strong influencing, coaching and communication (both written and verbal) skills across all levels of an organization.
  • Must be able to successfully manage and complete multiple tasks within tight time constraints and budgets.
  • Must be able to demonstrate a strong understanding of PPC, and Digital Marketing in general.

Experience in the following is not required but would be a great asset:

  • Project Management Software
  • Working knowledge of mobile strategy and responsive web development and how it relates to SEO
  • Working knowledge of online email marketing best practices
  • jQuery/ Javascript / AJAX
  • WordPress
  • Yoast
  • Shopify
  • HTML 5
  • CSS
  • Facebook Blueprint Certification

Benefits

  • A generous compensation package which includes extended health and dental benefits and paid personal days
  • Work Remotely
  • Access to professional development funds and opportunities for career development
  • Team Building Activites/ Events
  • Charitable volunteer work within the community
Apply Now