SEO Audit Services
Are you unsure what’s stopping your website from ranking on page one, getting visitors, or converting leads?
Our experts can look under the hood of your website and find out exactly what is putting the brakes on your results. From free automated audits to our comprehensive hands on SEO audits will give you the answers and an action plan for you to run with or have our team implement.
What is an SEO Audit?
An SEO audit comprehensive document that is created by analyzing every aspect of your website to identify what is falling short and then suggesting areas for opportunities to rank.
It covers everything from technical components of a website that are typically hidden to the untrained eye (which are a large component of what search engines look for when ranking a site), to how your message is portrayed through content and graphic design.
Who Should Get an SEO Audit?
The short answer: everyone!
All businesses can benefit from an SEO audit. You might think we’re saying that just because we sell them, but hear us out. Whether you’ve been working with an SEO agency and aren’t seeing the same results as before, or you’ve just launched a stunning new website that’s not ranking well, an SEO audit can make a big difference.
Considering that Google updates its algorithm thousands of times a year, an SEO audit can help your business:
- Analyze Technical Aspects: Identify and fix technical issues that your team might not be aware of.
- Optimize Content and Keywords: Discover content and keyword gaps and learn how to fill them effectively.
- Improve Local SEO Rankings: Enhance your visibility in local search results.
Investing in an SEO audit ensures your website stays competitive and performs at its best.
Click here to see our full list of deliverables.
What is Involved in an SEO Audit?
An SEO audit involves reviewing multiple areas of your website utilizing our expert knowledge and the many professional tools we have available as an agency (such as SEMRush)
Depending on your goals and the structure of the website, we take a look at the following:
- On-Page SEO (such as content quality and word count)
- Off-Page SEO
- Local SEO Ranking
- Site Architecture
- Competitor Benchmarking
- Backlink Profile
- Keyword Research and Keyword Utilization
- User Experience
- Technical SEO (such as hosting and website health and speed)
How often should I get an SEO audit?
To maintain optimal website performance and stay ahead in search engine rankings, it is recommended to conduct a comprehensive SEO audit at least once a year. However, for more dynamic websites or in highly competitive industries, performing an SEO audit every six months can be more beneficial.It’s also crucial to conduct an SEO audit when launching a new website or undergoing a significant redesign to ensure everything is set up correctly from the start.
How long does an audit take?
Like many things in the world of SEO, and a running joke around the office here, the true answer is…it depends.
Given the manual and detailed nature of the audit process, depending on the size and complexity of your website, we estimate it will take approximately 6-12 weeks from the completion of the initial questionnaire to the audit review meeting. The timeline may vary based on how quickly we receive the necessary access and information from you.
Can you fix the issues that you find after the audit is completed?
Absolutely! Once we finish the audit, we’ll sit down with you to go over our findings in detail. We’ll also give you a clear estimate of what it will take to make the necessary improvements to your site whether you choose to work with us or not.
Our audits are designed to be straightforward and actionable, making it easy for any marketing professional to implement our recommendations.
Why should I choose Think Profits over other SEO audit companies?
After 30 years in the marketing space, you could say we know SEO. And, while the internet has changed drastically over these 3 decades (I for one, greatly miss the fun sounds it used to make), our dedication to getting our clients results has not.
Over these years, we have refined our processes within everything we do. A lot of agencies will be able to complete a great SEO audit for you, but not many have stood the test of time as we have.
We are more than happy to share our experience to help your business get the traffic it deserves.
Why would I pay for an SEO audit when I could use your free tool?
We compare free SEO audits to the dashboard of your car, they can effectively alert you to some glaring issues like low gas, overheating, or a check engine light, but they aren’t going to tell you the root cause, how to fix it, or how urgently they need to be fixed (except the gas meter, that one’s pretty urgent). That said, check out our free local SEO audit tool below!
On the other hand, a SEO audit is like taking your car to a skilled mechanic (Hot Take! Finding a skilled agency is equally as hard as finding a reliable mechanic). That mechanic/agency understands the intricacies of your car/website and can offer your tailored solutions that are going to be best for you in the long-run.
Ok, that’s enough of the car analogies, in short, free tools can give you some great surface-level insights, paid audits are going to offer expert actionable strategies that free tools just can’t match. We talk more about these insights below.
Components of a Digital Marketing Audit
Technical SEO Audit Service by Digital Marketing Professionals
ThinkProfits’ Marketing audits are manually created by digital marketing professionals–you won’t find any automatically generated audits here. Our specialists comb through your entire website and make thorough, personalized recommendations to improve your digital presence.
Auditing your website and online strategy is no longer optional. It is an absolute necessity every year or two in order to keep up with the latest in online marketing strategies.
If your current digital marketing strategy is not meeting your goals and expectations, then our website audit Vancouver team will resolve these issues with a comprehensive audit full of personalized recommendations to get you back on track.
Utilize our expert Vancouver website audit team & uncover your company’s pain points with a comprehensive website audit manually created by experts in the field.
Our SEO & Website Audit Process
At Think Profits, we follow an auditing process that has been refined and perfected over our 3 decades of business. This methodical approach ensures every angle of your website is inspected for search engines, AI ranking and human user experience. Here are a few of the things that we take a dive into when auditing your website:
Define Your Objectives
- Through our questionnaire, we begin by understanding your goals and objectives. What do you want to achieve with the audit? Improved rankings, better user experience, or increased conversions? This helps us tailor the audit to your specific needs. We keep your end goal in mind during our audit process.
Website Crawl and Analytics Analysis
- Using advanced tools, we perform a comprehensive crawl of your website to identify any issues related to indexing, such as broken links, duplicate content, and crawl errors. We also audit your GA4 Events, tags, and tracking codes to ensure proper tracking and data collection.
Technical SEO Audit
- We examine the technical aspects of your site, including page speed, mobile-friendliness, HTTPS status, schema, conversion rate, security and overall site architecture. This step ensures your website meets the technical requirements for optimal performance.
Local SEO
- We review your current local citations, local keywords and landing pages, and then offer recommendations and areas where you may be missing some opportunities for getting area-specific clients.
On-Page SEO Analysis
- Our team reviews your website’s on-page elements, including meta tags, headers, keyword usage, and content quality. We ensure that each page is optimized for relevant keywords and provides valuable information to your visitors. We will also suggest keywords that you may not be ranking for.
Content Audit
- We analyze the quality and relevance of your website content. This includes identifying opportunities for content improvement, keyword optimization, in-linking, and removing or updating outdated information
Backlink and Off-Page SEO Evaluation
- We assess your backlink profile to identify any toxic or low-quality links that could harm your SEO. Additionally, we look for opportunities to build high-quality backlinks to improve your site’s authority.
User Experience (UX) and Accessibility
- Our audit includes a thorough evaluation of your website’s design and user experience. We look at navigation, layout, and overall usability/accessibility, to ensure a seamless experience for all of your visitors.
Competitor Analysis
- We analyze your competitors’ websites to identify their strengths and weaknesses. This helps us understand the competitive landscape and find opportunities for you to outperform them
Audit Report and Recommendations
- Once the audit is complete, we compile a detailed report outlining our findings and recommendations. This includes actionable insights and a prioritized action plan to address the identified issues and optimize your website.
Review Meeting
- We schedule a review meeting with you to discuss the audit report in detail. During this meeting, we explain our findings, answer any questions, and outline the next steps for implementation by our team or yours.
Who Benefits From A Website Audit?
A Website Audit Not Only Increases Overall ROI but Helps Your in-House Team Stay on Track to Achieve Your Goals
Marketing Managers
Have you had it with false promises, missed deadlines, poor results and a lack of response from your web team and/or vendors? It’s time to take back control and get better results with up-to-date solutions in digital marketing. So how do you do that? We provide training and support, how and when you want it. And the best part—it doesn’t cost you an arm and a leg.
Sales Managers
So you have been asking the web person for two months to update the website content and fix your social media and you are sick and tired of getting the same response which Is “Yeah, yeah …I will get to it.” You feel this doesn’t accurately reflect your products or services and that it’s potentially hurting your prospecting and/or sales. The more you think about it, the more you realize that if they can’t do this properly they could be missing other things and ultimately hurting your business.
Presidents & CEOs
If your online marketing efforts are flatlining or, even worse, in decline or non-existent, you are not alone. It can be difficult to keep up with current trends in digital marketing, which is why we’re here to help. If you are ready for a new approach to your digital marketing and website efforts, contact Think Profits today for help with innovation and applying proven digital strategies that will get your company competing and converting.
View our Audit Pricing
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