The new year is a great time to reflect on how far you’ve come in the past year and think about new goals you want to work toward. This year, why not make some New Year’s resolutions for your business? Here are our top suggestions to get your business growing this year.
If you’re not working on SEO yet, make this the year you start. If you’re doing a little SEO work, make this the year that you really focus on it and see how much your business will thrive. SEO, or search engine optimization, is what signals to Google and other major search engines that your website is the best resource and should be placed near the top of the search engine results page (SERP). With proper SEO, your website will be easily found by your target audience and bring in qualified leads that convert into sales.
This year, make it a goal to optimize your website for multiple mobile devices, not just desktop. Most of your customers and clients browse the internet using mobile devices such as smartphones and tablets, so if your website isn’t easy to use on a mobile screen, you lose out on potential customers. Search engines have also begun to prioritize sites that are mobile friendly and will lower your rankings depending on how your site appears on mobile devices. With a properly responsive website, you can still wow your customers with an easy to navigate site and rank well on search engines.
Get Ecommerce Right
Ecommerce is the way of the future. More and more people do the majority of their shopping online, and businesses that don’t adapt are getting left behind. If you sell a product, make this the year that you either add an online shopping option to your website or, if you already offer ecommerce, focus on improving the online shopping experience for your customers. Make sure that it is easy and intuitive to add products to a cart and purchase them and do what you can to provide better online customer service.
Don’t Try to Do it All By Yourself
Don’t wear yourself thin trying to learn a ton of marketing skills and spending time you don’t have on digital marketing for your business. If you try this line of action, you’re likely going to burn yourself out and make mistakes, so all of your efforts won’t even get you very far. Instead, acknowledge the areas you need help in and hire a professional to delegate to. At ThinkProfits, our marketing team consists of experienced professionals specializing in SEO, PPC, web development, ecommerce, copywriting, email marketing, social media, and more. Get in touch today for a free consultation.