With the new influx of AI technology, many people are excited to see how ChatGPT and similar AI platforms can help their digital marketing strategy. Here are some simple ways you can use AI for marketing.
Email Marketing
ChatGPT is a great way to generate a rough outline for your next email campaign. Feed it the info you need in the email and ask it to create a campaign directed at your target audience. You will need to edit the draft extensively to ensure that it matches your brand’s tone and check that all the facts are correct, but it can save you some time and give you a great foundation to get started.
Keyword Research
AI can be very helpful for finding keywords related to your primary target keywords. Simply feed your target keywords into ChatGPT and ask it to generate related keywords. It might come up with some that are not useful, but it will usually give you a few that are very helpful and can be added to your content to improve SEO. Keep in mind that AI should not be used to do the bulk of your keyword research. A human SEO specialist is still your best bet there.
Get Ideas for Content
You can enter specific topics and/or keywords into AI and ask it to generate content ideas. This can be a great tool for coming up with even more ideas – think of it as brainstorming with a team, but you can do it solo with the help of AI.
Quick AI Content Brainstorming Tips
- Direct ChatGPT to generate a list of blog topics for your industry – you will certainly need to edit these, but it’s a great starting point
- Ask ChatGPT what type of questions people commonly have about a given subject, then think about how to answer those questions with blogs, social media posts, and other content
- Feed your own list of content ideas into ChatGPT and ask it to improve and expand them
Improve Headlines
If you have some content headline ideas but would like to improve them, simply type into AI “Improve the following headline: .” AI can give you some alternate versions that you can use to come up with a more engaging title. Don’t just take the exact headlines ChatGPT generates at face value – take the best ones and workshop them a bit to make them even better. The best headlines will be those that have both the data of AI and your careful crafting behind them.
Overall, ChatGPT can be a useful tool for marketing if used appropriately. However, it’s important to keep in mind that AI-generated content should be reviewed and edited by humans to ensure accuracy and relevance. Think of AI as a tool to help you do a task better, not a replacement for your own work on the task.
At ThinkProfits, our team uses their extensive experience in the field to expertly leverage AI and bring our clients cutting-edge marketing strategies that get results. You can rest easy knowing that we are using the newest in AI technology in the hands of real human experts who know the ins and outs of marketing.
