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With rapid advances in AI technology, digital marketing is changing, and quickly. AI means that many tasks that used to be done manually can now be automated, and a lot of more technical/creative projects are now being approached differently. Marketers are learning how to leverage AI and use it to produce even better results for their clients. Because AI is still young, there is plenty it cannot do (yet), but there is already a lot it can do that has the potential to change the industry.

What AI Can Do for Digital Marketing

  • Streamline tasks
  • Perform keyword research
  • Boost creativity through brainstorming
  • Generate schema markup
  • Build regex code snippets to refine data clusters
  • Create content outlines
  • Create metadata that integrates targeted keywords
  • Identify frequently asked questions about a product or service
  • Draft email campaigns
  • Provide fully automated real-time customer service chatbots

Is AI Going to Replace Human Marketers?

Not by a long shot! People are still absolutely essential when it comes to creating content, optimizing for SEO, and managing marketing campaigns of all kinds. AI should be looked at as a great tool that can save time and allow marketers to focus on the finer details and produce better results. The human aspect of marketing has always been, and always will be, essential. People create brand voices, bring warmth to marketing campaigns, think strategically and creatively, and bring their experience to everything they do. While AI is incredible and will definitely change things, it’s not about to replace the people at the heart of a good marketing strategy.

How ThinkProfits is Evolving with AI

As always, our agency is on top of the newest trends and technologies in marketing, and AI is no different. We are integrating AI into our operations at the agency. Each team member has begun using AI as a tool to help their individual role. This does not mean that AI is doing the work for us–our industry experts are merely leveraging this tool in order to produce the best results possible. All work that uses AI in any way is also checked, adjusted, and added to by a real person.

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