Wondering what makes for a successful website for a plumbing business? These factors all come together to create a great website that brings in more customers.
Reviews Page
When people are choosing which plumber to hire, the main thing they want to know is what previous customers’ experiences have been like. People are more likely to hire you if they can easily find positive reviews about your company. That’s why having a reviews page on your website is so important; it highlights positive reviews and makes it easy for potential customers to access your previous customers’ comments. If you do not have a reviews page, it can look like you have something to hide.
Mobile Responsiveness
The majority of web browsing people do nowadays is on mobile devices like smartphones and tablets. This is especially true when it comes to services like plumbing. Ensuring that your website is responsive and works properly on mobile devices is essential for a good customer experience and easy booking process.
Services Page
Any successful website for plumbing has a page that clearly and concisely outlines the main services offered by the company. This page should list all of your most popular services, such as plumbing repairs, gasfitting, heating and cooling, water heater/boiler installation, etc., along with a brief description of the service. Ideally, each service will be clickable and lead to a page dedicated specifically to that service. Make sure that your services page includes easy ways for users to contact you and book a plumber.
Areas Served
Make sure that you very clearly state the areas that you serve on your website. This should be bold and easy to find, so that potential customers can glance at your site and determine whether or not you serve their location.
Online Booking
Offering online booking is a great way to make hiring a plumber easier for your customers. Having a clear, easy-to-find online booking form on your website adds an extra level of convenience so people can book their service quickly and move on to other things.
Live Chat
Having a live chat box on your website is a simple way to give web visitors a quick and easy way to ask any questions they might have about your services. You can have a live chat box added to your website and it will automatically send any messages to the smartphone to any staff members appointed to respond to the live chat.
FAQ Page
Having an FAQ page is beneficial for both user experience and SEO. This page answers common questions and also helps you integrate SEO keywords seamlessly into your content.Simply compile the questions that you get over and over from customers and answer them. Having this info readily available all in one place.
User-Friendly Design
A good plumbing website is one that is easy to use. Your design should include all of the most important information above the fold so users don’t have to scroll down to find what they’re looking for. Clear, straightforward navigation, strong CTAs (calls to action), and an intuitive design that engages but doesn’t overwhelm are all essential design elements for a user-friendly plumbing website.
Fast Load Speed
Page-load speed is the amount of time it takes for a given page on your website to load fully. If a page takes too long to load, most users are going to decide to try another website and close the page, or “bounce.” A few seconds makes a big difference when it comes to page-load speed. In fact, a web page that takes 10 seconds to load has a 123% higher bounce rate than a web page that loads in 1 second. So, how do you improve your page-load speed? It involves optimizing images, file sizes, plugins, server side-scripts, and more. This process is quite technical, but we’re here to help you out.
What Makes Your Plumbing Company Unique
Your website should make it clear what makes your company unique and why people should choose to hire you. What sets you apart from the competition? Is it your incredible customer service? Your team’s years of experience in the industry? Whatever it is that makes your business special, make sure that you highlight that in your website’s content.
Leave the Hard Work to Us
Are you ready to boost your plumbing website to the next level? Let the digital marketing professionals at ThinkProfits do the heavy lifting for you. We offer digital marketing bundles with all the services you need, or choose just web development, SEO, paid advertising, or whatever else you’re looking for.
