Wondering what to ask before you commit to a digital marketing agency? Ask these questions before you sign that contract.
Does Your Team Include Experts in Multiple Types of Marketing?
You want an agency that has pros in SEO, web design, content writing, social media, PPC, and email marketing, not just one or two of these. Ask about the team’s expertise and whether there are multiple departments that will be working on your various services.
Will the Work Be Outsourced?
You might be surprised how often a digital marketing company will opt to outsource work to others, often people who are not even located in the same country and may not have any real knowledge of your company. At ThinkProfits, your work will all be done by our team of full-time employees located in Canada.
How Much Contact/Collaboration Should I Expect?
It’s a good idea to ask any prospective marketing company how much contact you should expect from them, and think about how much you want as well. Will you have a specific contact who will always be communicating with you, or will you be in touch with multiple members of the marketing team? Will you be given final approval on all content before it is posted?
At ThinkProfits, we always have an initial strategy session to get to know your brand and your vision. After that, we give you monthly reports that show all of the work that’s been done and how it’s performing. We always get your sign off on any content created or changes made before they go live, and we schedule regular performance reviews so we can talk about how you’re feeling about our services and what we could do to improve.
What is the Approval Process?
Make sure that you know what to expect in terms of the approval process. How often will you need to approve content, keyword research, etc.? A professional marketing agency will not make any changes or publish any new content without your explicit approval, unless you’ve given permission to do otherwise. Make sure that you know what to expect and build time into your schedule to look over and approve any content that comes your way.
How Long is the Contract?
Make sure that you ask about contracts and how long you are expected to commit for. At ThinkProfits, we know that you might not want to be locked into a long-term contract right off the bat, which is why we offer monthly billing on all our services. Not happy with something? Just give us a month’s notice and you can cancel anytime, no strings attached.
When Can I Expect Results?
It’s important to have a good understanding of when your marketing results will be noticeable. Talk about expected timelines and how the agency measures success. If you go into it expecting to go from page 10 to page 1 of Google in a week, you’re not going to be happy. Make sure that you understand exactly what it takes to reach the goals you’ve set out and be realistic about how long that will take.
Ready to get started on your digital marketing journey?