You’re Embarrassed to Show People Your Website
When the subject of websites comes up in conversation, do you jump at the chance to show people your website or do you hope that somebody will change the subject before anyone asks to see your website? If you find yourself not wanting to bring up your website and show it to people, that’s a very clear indicator that your website is in need of a serious makeover.
Your Website Doesn’t Represent Your Brand
Does your website accurately reflect where your brand is currently at in terms of services and products offered, your values, mission, and culture? Are the photos on your website still relevant? Companies grow, change, and add products and services over time, and it’s common for websites to reflect what a particular company used to be as opposed to what it is currently. If this is the case for you, it’s time to redo your website to reflect where your brand stands now.
Your Website isn’t Mobile Friendly
So maybe your website looks fine on your desktop, but what happens if you visit it on your smartphone, tablet, or other mobile devices? Many people don’t realize that their website can look vastly different depending on what device is being used to browse. Check out your website on as many mobile devices as you can, including both Android and iOS, and see how the experience measures up. If you are an e-commerce company, it is particularly important to make sure that your shop is mobile friendly, because more and more people do their online purchasing from their smartphone or tablet. Not only that, but Google and other search engines will actually rank your website lower if it is not mobile friendly, so making sure that your website works on mobile devices is essential both for user experience and for helping your website get found in search.
It’s Been Awhile
If it’s been 5 years or more since you updated the design and content of your website, it’s probably time to make some changes. Even if your web design doesn’t look out of date (which, let’s face it, it probably does), if it hasn’t been updated in a few years it probably has some problems for user experience by now and should be thoroughly checked and updated accordingly.
Ready to give your website a fresh look? Get in touch with our website design specialists today. We are happy to offer a free consultation to help you determine what changes would benefit your website most.