I sure don\u2019t. I get an email when it\u2019s about to expire and then I procrastinate. Eventually, I pay the 12 odd dollars to keep it for another year. Sounds like a fool-proof system, right? For me, the stakes are low; nothing will happen if I let my internet address expire. It\u2019s not as if I\u2019m running a business or expect to generate revenue through that little $12 investment.
But I swear that once a month we get a panicked client calling. Their website is down and they have no idea why. We check the servers, they\u2019re fine, they haven\u2019t been hacked, so what\u2019s wrong? You\u2019d be surprised how often it comes down to someone on their end missing a renewal notice.
Nine times out of ten, once we\u2019ve figured out the problem, we simply repurchase the domain and spend a little time making sure everything is properly connected. However, anyone can buy an available domain. That means while yours is in a free-for-all market someone could poach it. If that happens, then you are in real trouble. Essentially, someone\u2019s stolen your brand and you can\u2019t get it back.
Don\u2019t Let Your Domain Expire: It\u2019s The Simplest Way to Ensure Your Website is Always Up
We don\u2019t say this to fear monger, but merely to point out that such a simple thing can cripple your online presence if it is not properly managed. A business needs to be proactive rather than passive. Waiting for an automated renewal email is not the right strategy.
That\u2019s why whenever we begin a web development project we always recommend that the client manage their domains through us. In fact, we\u2019ve gone as far as becoming an authorized domain reseller. We\u2019ll take the work and maintenance off your plate. That way, you won\u2019t have to worry about some impending deadline or anything, really, to do with your website\u2019s domain. It\u2019s the simplest way to ensure that your website is always up and your domain remains yours.
So, do you know when your domain expires and who handles it? If not, who is your domain provider? Knowing that is the first step in taking control of your website to ensure it never goes down because of a domain expiration. If you\u2019d like to learn more about domains, give our domain marketing page\u00a0a read.
