When the market takes a downturn, your automatic reaction is, understandably, to cut costs where you can. For many business owners, this means spending less on digital marketing services. However, investing in marketing during an economic downturn can be one of the smartest things you can do for your business during a difficult time.
Your Competition is Probably Doing Less Marketing
During an economic downturn, everyone looks at where they can cut their spending. Chances are you’re not the only one entertaining the same thought. This means that many of your competitors are probably reducing their marketing budgets. This puts you in a great position to push your own marketing efforts further and overtake the competition. Now is actually the best time to double down on your marketing efforts and overtake the competition.
For example, if your competitor decides to stop advertising with Google Ads, it presents a paid search opportunity for your products and services to fill in the gap for the same queries that land potential customers on your site instead of theirs.
Now is the Best Time to Build a Connection with Customers
During a time of uncertainty like an economic downturn, your audience is likely to be feeling anxious and unsure of what the future holds for them, and they want valuable answers and information. While your brand can’t give people every answer they’re looking for in life, it can give them valuable information relevant to the products or services you provide. People are looking for a brand they feel connected with and can trust, and focusing on your marketing efforts is the best way to build better relationships with customers during a time like this.
Use Data & Analytics to See Changing Customer Trends
If you, as a business owner, are thinking about ways to reduce and reallocate your spending, you can bet that individuals are doing the same. When you invest in marketing analytics and reporting, you will be able to see changing trends in client behaviour and determine where they are and aren’t spending their hard-earned cash. This makes it easier for you to make smart business decisions that reflect what your customers want in the current moment, such as adding new products or services that are in demand and getting rid of those that people aren’t currently interested in.
If you want some help determining the best marketing strategy for your business during an economic downturn, get in touch today! Our digital marketing experts are happy to point you towards the services best suited to your business and budget.
Looking for more tips on digital marketing? Check out our partner’s article here.
