I’d like to tell you about a love affair. It began in the most innocuous of ways. I was sitting alone in a dimly lit café, watching the rain cascade down the window pane. The world seemed gloomy and dark. I casually looked over to my right and suddenly I saw beauty, colour, possibilities; all on an iPad screen. In that moment, I gave my heart to Pinterest.
Many months later, after adding recipe tutorials, crafting projects, exotic destinations, and more, Pinterest wrote me an email saying our relationship was about to change:
Pinterest Gives Us the Chance to Buy What We Love
Yes, on June 30th, the social network altered how its U.S-based users experience Pinterest on iPads and iPhones. Later this year, Android and web users from the U.S. will also have access to buyable Pins, and Pinterest devotees from Canada and other parts of the world should expect a similar change in the future.
Am I going to tell Pinterest it’s over and find a new social network to love? Not likely. In fact, I see this as Pinterest’s way of telling me it’s time to take our relationship to the next level.
How Your Hotel Benefits from Pinterest’s Relationship Changer
Up until now, this social network’s been a bit of a tease. For example, a picture of a gorgeous hotel with a beautiful pool looks inviting and I pin it to my travel board. Yet, what if I want to do more than just look at the hotel? What if I actually want to book a room and see just how fabulous it is in person? That hasn’t necessarily been an easy task. Up until now, Pin descriptions have often been vague and links take you to Flickr or other pages that don’t actually get you to where you want to go: the hotel website.
By introducing buyable Pins, Pinterest has given users access to more information about the images they see and the chance to buy an experience or a product. For those in the hospitality and retail industries, this social network has opened up a new marketing opportunity. So even though there’s more of Pinterest to love, I for one am willing to stay in a committed relationship.
To get up-to-date on Pinterest’s new buyable Pins, click here.
What do you think about Pinterest’s move? Leave a comment below. If you’d like to learn more about social media strategy, feel free to reach out to us and someone will get back to you as soon as possible.