So you’ve just spent a ton of money redesigning your website and then suddenly your developer pipes up mentioning that you’re going to need a mobile website. One might as well have scaled up a mountain to find an identical but slightly larger mountain next. “Why bother if it’s basically the same thing? As long as the thing load up who cares?” Suddenly that mountain is now a tower in the clouds. “It’s not like anyone really uses their phone to do business, especially my business.” And up and up goes that summit—as well as the risk of torturing this metaphor. The point is you are going to miss on a lot of business if you don’t start paying attention to mobile traffic.