If you’re anything like me, you’ve likely been tuning out the Christmas Carols that started playing in stores the minute Halloween was over. Sure you thought about your holiday marketing plan, but that was when “Rockin’ Around the Christmas Tree” reminded you that the holidays were more than 7 weeks away.
Now there’s less than 2 weeks until Christmas and that holiday marketing strategy you thought about in November hasn’t really gotten off the ground. Well, there’s no need to start panicking yet. You might doubt it, but there is still time to quickly cobble together a holiday campaign that works.
Send a Christmas Card
Sending out Christmas cards is a great way to connect with your clients or customers and say thank you. People are receiving less and less physical mail, so a card by post is always a nice surprise and a handwritten card really resonates. It’s an unexpected gesture that also reminds your customers of your service, keeping you top of mind. Incorporating some humour or a creative graphic will also leave a fond impression in your client’s mind.
Send an eCard
Yes, a physical card sent by snail mail is a wonderful and an unexpected surprise, but the chances are if you’re looking for a last-minute marketing strategy you probably didn’t remember to have your cards printed, signed, and sealed by the end of November.
If that’s the case, don’t forget about eCards. A well written and designed eCard goes a long way. While it might not evoke the same nostalgic sentiment as a traditional card, it’s still a way to reach out and say thanks.
Apart from saving time, eCards can also save money on printing and postage. Just whatever you do don’t opt for a free eCard service. Your recipient isn’t going to be thrilled to find a poorly designed stock card in their inbox.
Offer a Promotion
If you’re in the retail, service, or tourism industry there is no time like Christmas to offer a special deal to your customers. Just remember to keep it simple. If you’re planning a last-minute offer and you want it to pick up legs before Christmas, don’t make it too complicated. A 2 for 1 deal on merchandise, or discounted room rates at your hotel, are all good options that are easy to promote.
Use Social Media to Your Advantage
If you are rolling out a last minute promotion for the holidays the best way to promote it is through your social channels. You know which social networks work best for your business so get tweeting, pinning and Instagramming. Time your posts strategically so they get seen by the maximum amount of people, and make sure you’re sharing content that’s going to get your followers attention.
Even if you’re not offering a holiday promotion, social media is always a good way to connect with your clients, build your brand, and create customer loyalty. Wish your followers Happy Holidays or share a photo of your team decked out in ugly Christmas sweaters to give you that personal touch.
Looking for More?
Whether you need some help marketing your holiday campaign or you’d like to plan a digital strategy for the New Year, we have the solution for you. Contact us today!