Aside from being a day to shower our moms with love and appreciation, Mother’s Day also happens to be the 3rd largest retail holiday following Christmas and the back-to-school season, making it an opportunity for retailers to increase sales and revenue…
In the hotel and travel industry, few things are as important as your website when it comes to bringing in heads in beds or bookings. Clean rooms and competitive rates will garner positive online reviews, but it’s the first impression that counts. Your website often serves as the first point of contact, so it’s important to make a lasting impression.
This spring it shouldn’t just be lesson plans and course outlines that are under review. Many parts of your digital marketing strategy need to be streamlined and cleaned up regularly too.
Online privacy concerns. Everyone has them. Is my personal information safe? Am I protected from identify theft? We try to ignore these questions as we enter social media contests and conduct mobile searches, but they continue to linger.
Another algorithm update is coming, this time targeting mobile-friendly websites. Starting on the 21st of April, Google will officially start recognizing mobile friendliness as a ranking signal. This means that in order to compete on mobile searches your website will need to be mobile-friendly.
Last week, I attended the Digital Innovation Summit in New York City with my management team. Throughout the conference we heard speakers from some of the world’s top companies discuss the challenges that their organisations face when it comes to digital strategy, social media integration and over all, how to keep innovation alive while marketing their companies online.
Shawn Moore, Nathan Kondra and Timothy Serrano are in New York, New York this week for the Digital Strategy Innovation Summit. The summit, running from March 19-20th, brings together dynamic, high-level digital marketing executives from around the world.
The pressure from Google is on. Whether you’ve been thinking about upgrading your site or you’re in the process of a mobile redesign, sooner is better than later.
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