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Everyone on Instagram has been talking about Reels lately. Here’s the lowdown on what they are and how to use them for marketing.

What are Instagram Reels?

Similar to TikTok, Instagram Reels are a new Instagram feature that allows you to create and share short videos that include music and effects. 

What Kind of Content Works Well on Reels?

Instagram Reels allow for a ton of creativity, so go ahead and try lots of different things to make your content pop. The following are some great jumping-off points to get you started with Instagram Reels and make engaging marketing content.


Educational content that quickly explains how to do something or how something works. A quick “how to use this product” or “a new way to use this product” can really entice people to try the product for themselves.


Using Reels is a great way to integrate personal testimonials from customers. If you can, ask customers to say a quick comment about your product/service on camera. Showing people talking about your product gives a personal, human element that your audience can connect with.

Showcase a Product

Reels are a great way to showcase specific products. Take a brief video showing your product and explaining what makes it special. Make sure to show off any features that people might not be able to see in a still photo.

Behind the Scenes

The whole point of social media is to give people a more personal connection with your brand, and showing people a little peek behind the scenes is a great way to do that! Use Instagram Reels to show an interesting part of your production process, a slice of your office culture, or your staff taking part in a social media trend (ready to learn a dance routine, anyone?).

We know that running your brand’s social media properly is a full-time job in itself that many people just don’t have the time for. That’s why we offer professional social media marketing services so your social media can run smoothly without you having to give it a second thought.

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