Its Different Working With Us
Pay-Per-Click Advertising Pricing for Any Budget
In today’s crowded marketplace, finding the right partner for your pay-per-click (PPC) advertising needs can seem daunting. It’s not just about spending your marketing dollars but investing them wisely with a team that shares your vision and values. At Think Profits, we understand the importance of trust and transparency in these partnerships.
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PPC Management Service Pricing Programs
hink PPC Bronze
Ideal for small businesses to start online advertising
Services Include:
- Kick-Off Questionnaire
- General Email Support
- Up to 2 Ad Groups
- Up to $ 1,000 per month in ad spend
- Basic Monthly Reporting
- Landing Page Audit, Review & Recommendations***
- See Detailed Package Comparison
CAD $ 399/Month
One Time Account Setup Fee $ 1,000
hink PPC Silver
Ideal for businesses looking to expand their capabilities
Services Include:
- Kick-Off Strategy Session
- Dedicated Email Support
- 3-15 ad groups
- No Limit on ad spend*
- Standard Monthly Reporting
- 1 Performance Review Meeting
- 2 Seasonal Campaign Adjustments
- Local Ads Management (if eligible)
- Landing Page Audit, Review & Recommendations**
- 3rd Party Call/Form Tracking Integration***
- See Detailed Package Comparison
CAD $ 999/Month
One Time Account Setup Fee $ 1,500
hink PPC Gold
Ideal for businesses requiring more hands-on support, with proactive monthly recommendations, key takeaway analysis from a senior marketing strategist with increased meeting frequency
Services Include:
- Kick-Off Strategy Session
- Dedicated Email & Phone Support
- Dedicated Account Manager
- Up to 16-50 ad groups
- No Limit on ad spend*
- Advanced Monthly Reporting
- 3 Performance Review Meetings
- 4 Seasonal Campaign Adjustments
- Local Ads Management (if eligible)
- Remarketing Campaigns (1 creative incl)
- Custom Reporting Dashboard
- Management of both Google Ads and Bing
- Landing Page Audit, Review & Recommendations**
- 3rd Party Call/Form Tracking Integration***
- See Detailed Package Comparison
CAD $ 1,999/Month
One Time Account Setup Fee $ 2,000
*Ad spend of over $ 10,000 is base + 10% of ad spend
**See Landing Page Creative Pricing in À la carte Menu Below
*** 3rd Party Call/Form Tracking Software is an additional monthly fee, billed directly by the platform of your choice. See the options below.
Compare Online Advertising Service Program Differences
- Monthly Reporting
- Custom Reporting Dashboard
- Onboarding
- Re-Marketing Campaigns
- Meetings
- Seasonal Campaign Adjustments
- Landing Page Audit
- 3rd Party Call Tracking Software Comparison
| Bronze | Silver | Gold |
| Basic Monthly Reporting
You'll receive an easily digestible report once a month, that pinpoints the activity and results of your campaign without overwhelming you with details. |
Standard Monthly Reporting
Designed for efficiency and simplicity, this service provides a concise, yet comprehensive, overview of key metrics and outcomes. You'll receive an easily digestible report once a month, highlighting essential data without overwhelming you with details. Ideal for small businesses or those new to digital marketing, it ensures you stay informed and can quickly gauge the success of your efforts, and more importantly, dollars. |
Advanced Monthly Reporting
Our Monthly Reporting Advanced package is tailored for businesses seeking not only to understand their current performance but also to improve their marketing strategies proactively. In addition to performance insights, you'll receive personalized recommendations for optimizing your landing pages and ad accounts. Our team will analyze your current setup and suggest actionable changes aimed at boosting conversion rates, enhancing user experience, and increasing ROI. Whether it's refining your call-to-action, improving ad creatives, or tweaking targeting parameters, our advice is based on industry best practices and the latest marketing trends. |
| Bronze | Silver | Gold |
| Service Add On | Service Add On | Reporting Dashboard: Unlock unparalleled transparency and control with our Custom Reporting Dashboard. Exclusive to our Gold Plan subscribers, this dynamic feature allows you to access comprehensive insights into your campaign's performance at any time. Dive into a world of real-time data, from key metrics to detailed KPI analysis, all curated to provide a clear view of your results. With intuitive navigation and personalized dashboards, monitoring your success and making data-driven decisions has never been easier. Experience the ultimate convenience and clarity that keeps you informed and ahead of the curve. |
| Bronze | Silver | Gold |
| Basic Digital Marketing Questionnaire
You will be sent our comprehensive Digital Marketing Questionnaire to get to know your business, your goals, and where you want to focus your ad spend. With this information, our team can hit the ground running getting your campaigns up and converting |
Standard Kick-Off Strategy Session
After completing our questionnaire, this kick-off meeting brings you face-to-face with your dedicated account strategist. During this session, we'll dive deep into understanding your business goals, target audience, and competitive landscape. Our experts will share their insights, drawing on years of industry experience to craft a customized strategy tailored to your specific needs. This collaborative effort not only aligns our team with your vision but also lays the groundwork for achieving measurable results. |
Advanced Kick-Off Strategy Session
After completing our questionnaire, this kick-off meeting brings you face-to-face with your account strategist and senior leadership team, ensuring a personalized approach right from the start. During this session, we'll dive deep into understanding your business goals, target audience, and competitive landscape. Our experts will share their insights, drawing on years of industry experience to craft a customized strategy tailored to your specific needs. This collaborative effort not only aligns our team with your vision but also lays the groundwork for achieving measurable results. |
| Bronze | Silver | Gold |
| Service Add On | Service Add On | Re-marketing Campaign Management
With the Gold Plan, you gain exclusive access to our expert PPC team's re-marketing campaign services. This feature is designed for businesses aiming to re-engage visitors who have previously interacted with your website but did not convert. Our team will strategically tailor these campaigns to recapture the interest of potential customers, increasing the likelihood of conversion. |
| Bronze | Silver | Gold |
| Service Add On | Annual Performance Review Meeting
Engage in annual performance review meetings, a key component of our Silver Plan designed to drive your success. These sessions provide a comprehensive evaluation of your campaign's year-long performance, highlighting successes and identifying areas for improvement. Leveraging insights from these meetings, we collaboratively craft a strategic plan focused on enhancing your strengths and addressing any weaknesses, setting a clear path for continued growth and achievement in the coming year. |
Quarterly Performance/Strategy Meetings
This pivotal feature, reserved for our Gold Plan members, facilitates a comprehensive review of your performance and strategic direction every quarter. Engage in in-depth discussions with our team to assess progress, recalibrate goals, and explore new opportunities. These sessions are designed to ensure your strategy remains aligned with your evolving business landscape, driving continuous improvement and success. |
| Bronze | Silver | Gold |
| Service Add On | Semi-Annual Adjustments
This service ensures your advertising efforts remain relevant and impactful throughout the year. By analyzing changing trends and consumer behaviour, our team strategically updates your campaigns to align with seasonal opportunities. This proactive approach maximizes campaign performance, ensuring your ads resonate with your audience at the right time, every time. |
Quarterly Campaign Adjustments
Especially relevant for home service industries, like plumbing and HVAC. This feature ensures your ads stay relevant and compelling throughout the year, adapting to seasonal needs and consumer behaviour. Whether it’s gearing up for the winter freeze or preparing for the summer rush, our team expertly tweaks your campaigns every quarter. This proactive strategy not only keeps your services top of mind but also capitalizes on the unique demands of each season, driving engagement and conversions. |
With conversions as our goal, we conduct a comprehensive audit to ensure your landing pages effectively engage your target audience. Upon partnering with us, we'll review your existing landing pages that we will be directing your ads to. Based on our findings, we might suggest several improvements, such as rewriting content, updating the UI/UX design, or developing entirely new pages. Our goal is to optimize every aspect of your pages to maximize conversions.
| CallRail | What Converts | Our Common Competitors Software | |
| Monthly Price | Starting at $ 45 USD 5 local numbers 250 local minutes | Starting at $ 30 USD Per month | Included in the management fee 2 numbers & 20 calls included Additional calls are $1.30/call, Additional numbers are $3.00/number) |
Why Choose Think Profits as your Pay-Per-Click Agency?
We’re proud of our values and have put a few reasons why Think Profits has been around since 1997. Whether you work with us or not, we would recommend using these points as a starting point in finding a reputable agency.
You Own Your Ad Account
Whether we have set it up for you or not, your accounts will always be just that, YOUR accounts. In our experience, we have had many clients come to us from other agencies that have held on to ownership of their ad accounts as a way of maintaining control. We feel this is an unethical practice. We believe in empowering our clients, ensuring that ownership and control of their accounts stay rightfully in their hands.
No Long Term Contracts
We present our services the same way we like to purchase them, with no long-term commitments. Our clients stay with us as long as they are happy, we’ve had some stay 10 years or longer. We offer cancellation with 30 days’ notice.
You Know How Much is Being Paid to Google
Many agencies bake their fees into your ad spend budget, where you often are not aware of how much you’re paying them vs how much is going towards your ad budget. We are fully transparent, and your ads spend comes from your own ads account, which you know where each dollar spent is going.
Transparent Reporting
We believe in providing our clients with honest, straightforward reporting that reflects the true performance of their campaigns. Unlike others who may inflate numbers to present a more favorable outcome, we ensure the integrity of our reporting by sourcing our data directly from Google Analytics. This approach not only guarantees accuracy but also allows our clients to have a clear understanding of their return on investment (ROI). Trust in our transparent reporting means you’re always informed and in control of your digital marketing strategy.
We Have a Rich History
Our experience in Pay-Per-Click is as old as the industry. We have watched first-hand the transformation of the web since 1996. We truly understand the digital challenges for small and medium-sized businesses because we have lived through them and conquered them all!
A/B Testing
This methodical approach allows us to compare different versions of your ads to determine which performs better, ensuring that your campaigns are not just guesswork but are backed by data-driven decisions.
AI-Enabled – Human Driven
We believe in harnessing technology to enhance human expertise for the best results for your PPC campaigns.
“Ask better questions, get better answers, and achieve better results.” – Shawn Moore
Constant Campaign Optimization
Unlike the “set it and forget it” strategy employed by some, we dedicate ourselves to constant monitoring and adjusting of your ad accounts. Our commitment to constant improvement sets us apart, ensuring your PPC campaigns are always aligned with your evolving business goals and the dynamic digital landscape.
Common Pay-Per-Click Management Questions
How much should my ad budget be?
Your ad budget is determined by many factors, such as how competitive your industry is, how many ad groups you would like to run, and well of course, your marketing budget. We work with a variety of budgets and are happy to work within your comfort zone to get you the results you need.
Do you manage Google Local Ads?
Yes! We specialize in small and medium-sized companies in the service industry. We include Google Local Ads management in our Silver and Gold packages, and it is available as a service add-on to our Bronze package. Learn More Here.
What is involved in account setup?
After we have a thorough understanding of your company, goals and budget we get to work with detailed keyword research, creating your campaigns and ad groups, define your target audience, and set up performance tracking.
I have an existing ad account, do I still need to pay for setup?
For our clients who come to us with an established ad account, our setup process looks a little different. Namely, instead of the creation of the account, we will perform an in-depth audit of your existing account. There are times when these accounts require an entire overhaul to get these accounts running in tip-top shape, these audits often take longer than our traditional account setup. For this reason, our account setup fee is still needed.
What is remarketing, and how is it beneficial?
Remarketing allows your ad to conveniently “pop up” for users who have visited your website previously. It keeps potentially interested clients engaged with your brand.
How do I track my leads and ROI?
Track Lead Source: Identify where leads originate (website, social media, etc.) to see which channels are most effective by setting up proper tracking in Google Analytics.
Measure Lead Quality: Track how many leads convert into sales and qualified opportunities.
Use Call Tracking Tools: These tools assign unique phone numbers to marketing campaigns, allowing you to see which campaigns generate calls and track conversion rates
With Chat GPT why would I pay for content development?
Great question! It’s true that ChatGPT is a very powerful tool, we utilize AI in many ways here at Think Profits. However, there are several reasons why a professional is still needed.
Quality and Accuracy: AI struggles with up-to-date factual information, a lot of research and industry knowledge is needed to produce trustworthy and informative content that your readers will actually enjoy (Google as well). There is still no replacement for the human touch that understands your audience, marketing goals and brand’s voice, all at the same time.
SEO Expertise: While advancements with AI can greatly improve productivity and efficiency when developing content, an expert is still needed to develop content that can both rank and convert. A seasoned SEO professional is needed to optimize content to compete effectively in search rankings and update strategies based on ever-changing search engine algorithm changes
If I'm doing PPC do I Also Need SEO?
PPC is a great way to drive clients to your website pretty much immediately, but SEO is the long game. SEO is needed for building a long-term strategy and is more sustainable and cost-efficient. SEO Strategies also improve your user experience (UX), making your site more likely to convert on your PPC Campaigns. Combining both SEO with PPC gives you a well-balanced digital marketing diet. Importantly, SEO and a well designed website user experience also lowers your cost per click advertising with google. The better you build your website content the more google rewards you with higher search rankings and lower cost per click advertising.
How do I know what keywords to bid on?
- Define your goals: What do you want to achieve with your PPC campaign? Are you looking for brand awareness, gaining more leads, or sales? Knowing this helps identify the best keywords to use.
- Identify your target audience: Who are you trying to reach? Understanding their needs, demographics and search behaviour allows you to target the keywords they might be using to search for you.
- Research relevant keywords: Use PPC research tools like Google Keyword Planner, Ahrefs and SemRush to discover keywords related to your products/services and target audience.
- Consider search intent: Focus on keywords that reflect purchase intent rather than informative.
- Balance search volume and competition: Ideal keywords have a good balance of being searched for often enough (high volume) but not competing against too many advertisers (low competition)
I don't have access to my Google Ad account from my current agency, what can I do?
There are times when agencies attempt to withhold access from your accounts. We greatly disagree with this practice. Here are a few options you can try.
- Review your contract: Check your contract with this agency to see if there are any clauses regarding account ownership and access
- Request access: Try contacting your previous agency and request login credentials for your Google Ads account. Be polite but firm in your request
- Escalate if needed: If the agency refuses to grant access, you may need to escalate the issue to Google. They can help mediate the transfer of ownership
Important note: If you cannot regain access to your old account, you’ll need to create a new one. In this case, gather as much information as possible about your old campaigns for reference. We’d be happy to assist you in starting a new ad account which will provide you access to right away!
If you have any questions whatsoever, our team is standing by ready to help.
The world of ads can be confusing at times. If you have any questions that we haven’t shared here, reach out to our team. We’d be happy to discuss any you may have.
