During my Website Audit with Keith, I learned: the importance of refined “keyword” strategies.Not only its importance on Page one but strategically input throughout the entire website.To quote Keith: “To keep the scent (wording) strong thought out the entire conversion process”.
The importance of our main page (stronger externally as opposed to internally focused) – how we only have 3 seconds to grab their attention. As well currently, how the descriptions used under our Products’ category does nothing to sell them – not only as wholesale products but also for the delicacies they are.
Keep your website fresh — ongoing. Constantly tweak or add content, optimize images or file structure and review key word opportunities. To connect with A or B Clients — use their verbiage.
There is nothing I can think of to make this experience more valuable. Flow and break-down of presentation was terrific – high value content. Keith’s approach worked well with our team of “non-techies” — we all understand what it is we need to do moving forward and secure the visits from the customer base we want and need to move forward. I highly recommend a website Audit to other businesses!