What is Pinterest? It calls itself “The World’s Catalog of Ideas” and that is exactly what it is.
Pinterest is a website full of images that are categorized, the most popular images rise to the top of their category and individual users can choose to like, comment or ‘pin.’ Pins are visual bookmarks, that if clicked, will link back to the site the image came from. This results in the most creative and original images becoming popular, and by association the websites they came from. Because all pins link back to the original site it came from, Pinterest advertising for business is effective.