Customer relationship management (CRM) automation is the process of automating customer service and sales functions in order to increase efficiency and effectively track all engagement with leads and customers, from the first to the final touchpoint.
CRM marketing automation is about consolidating your customer relationship journey with an automated marketing platform to gain valuable insight into your data in order to help improve communication and lead generation from your platform. When done right, you will reduce your operational and marketing costs and have a funnel full of new clients and prospects.