Digital marketing, simply put, is anything you do online to promote your brand.
This includes many different factors, such as SEO, paid advertising (PPC), social media, blog writing, web design and development, email newsletters, and more. A successful digital marketing strategy encompasses all of these elements to create a customer experience that is comprehensive and positive.
You want your website to be easy for new potential customers to find and navigate, and to provide valuable content that answers the questions that users have about your product or services. This requires a combination of properly executed SEO, PPC ads, web design, and content creation.