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What is Instagram?

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Instagram is a popular photo-sharing app for smartphones. Originally a way to share artistic photos between friends using a variety of filters. With a host of features that include live video sharing, ‘stories’ that display their past 24 hours, and direct messaging. With the ongoing growth of smartphone users, it is important for businesses to know ‘what is Instagram?’

How To Use Instagram For Business?

Uploading Content

      • Users can upload photos or videos with the intention of garnering a following and enticing potential customers. (Note: Links cannot be published to Instagram)

Influencer Marketing

    • Companies can pay Instagram celebrities with larger followings to promote their product, these larger followings trust the opinions and choices of the Instagram celebrity making Influencer Marketing an effective method of selling a product or service.

Sponsored Content

    • This is Pay-Per-Click (PPC) content, you can promote any post previously made on your account to appear on the feed of anyone within your demographics who could be a potential customer. If you have good content this will ensure it receives the attention it deserves.


Any business that wants to stay relevant, and especially those that have younger demographics must look to Instagram as a tool to grow their reach. Social media marketing isn’t all about conversions, the benefits of increasing brand awareness and having a strong digital footprint cannot be understated as cornerstones of long-term success. Think Profits have specific software called the Think Reputation Dashboard and a service program to help any company accomplish their social media goals using the most effective professional methodology.