Expert articles on AI search optimization, SEO, PPC advertising, web design, and content strategy — from a team that literally wrote the textbooks.
Showing 9 of 144 articles
Click-through windows now accept any integer from 1-90 days. Set them from your measured sales-cycle lag, not a default — with a change-control checklist.
Read Full ArticleThe contract term matters less than nine specific clauses. A balanced look at both models, plus a decision framework and the questions to ask before signing.
Read Full ArticleMicrosoft announced AI Max on August 27, 2026. Here's a six-phase controlled test plan covering tracking, brand controls, landing pages and Google import QA.
Read Full ArticleA maintained record of every checkable claim you publish — eight claim types, a 13-field template, a six-step workflow and a 30-minute starter audit.
Read Full ArticleSet a Google Ads Target CPA from contribution per customer, close rate and lead qualification rate — not from an industry benchmark that knows none of them.
Read Full ArticleSearch Console query clicks never match the chart total. Here's why Google withholds rare queries, and how to report the gap without drawing false conclusions.
Read Full ArticleKeep billing, tracking, data and access intact when changing PPC agencies — a step-by-step Google Ads handoff checklist for Vancouver businesses.
Read Full ArticleA practical look at using ChatGPT for SEO work in 2026 — briefs, clustering and outlines it handles well, and where it fails without human review.
Read Full ArticleJoin the 3,500+ businesses across Vancouver, Canada, and the USA who trust ThinkProfits.com to deliver predictable revenue growth. Vancouver's longest-running digital marketing agency. Since 1996.
