Auto repair PPC engineered around high-margin services — brakes, transmission, diagnostics, EV repair — not $29 oil-change coupon hunters. Full call tracking, no ad-spend markup.
We'll audit your current ads (or build a launch plan), share realistic CPL & ROAS benchmarks for auto repair, and show exactly where to spend.
Most auto repair ad accounts we audit are bleeding 30–60% of spend on avoidable mistakes. Here's what we typically fix in the first 30 days.
Most auto repair PPC accounts are filling bays with $29 oil-change shoppers who never come back. We restructure around brake jobs, transmission service, suspension, and diagnostic — the work that actually pays the shop.
Midas, Firestone, and Jiffy Lube are spending six-figure monthly budgets in every market. Independent shops without tight LSA management, brand defense, and competitor-conquest campaigns are quietly losing share every quarter.
Sending 'transmission repair near me' clicks to your homepage converts at 2%. Dedicated brake, transmission, diagnostic, and EV repair landing pages with financing offers and same-day booking convert at 8–14%.
Google Ads alone leaves money on the table. We blend the channels that actually drive booked appointments for auto repair businesses.
Pay-per-lead placement at the top of auto repair SERPs with the Google Guaranteed badge — the highest-ROI channel for service-call volume.
Service × city campaigns for brakes, transmission, AC, diagnostic, EV repair, and check-engine light — bid by service margin.
Mobile formats that drive booking calls directly to your service writers, with CallRail recording, scoring, and missed-call alerts.
Stay in front of customers pricing major repairs over the 7–30 day decision cycle — across YouTube, Gmail, Discover, and Display.
Lookalike and retargeting campaigns for higher-ticket work like timing belts, suspension rebuilds, and full-service maintenance plans.
Targeted campaigns for EV repair, hybrid service, European import, diesel, and fleet — categories with low competition and high margin.
Benchmarks based on ThinkProfits-managed auto repair accounts. Your exact numbers depend on market, season, and offer.
Get a custom forecast"We were filling bays with oil-change coupons and barely breaking even. ThinkProfits killed the coupon traffic, built dedicated brake and transmission pages, and our average repair order went up almost 50% on the same ad budget."— Owner, Independent Auto Repair Shop
It depends on the service category. Oil change and basic maintenance leads typically run $15–$35. Brake and tire leads $30–$70. Transmission, AC, and diagnostic leads $50–$120. EV and European repair $80–$180. The right benchmark is a percentage of average repair order — most independent shops should target 4–7% of average RO value.
Yes — and Google LSA first if you're starting from scratch. LSA sits above traditional Search Ads, bills per qualified lead, and converts at the highest rate of any auto repair PPC channel. Search Ads give you control over high-intent service queries like 'transmission repair' and 'check engine light' where the buying cycle is longer.
Auto repair is one of the fastest channels in digital marketing. New campaigns typically produce their first qualified booking calls within 24–72 hours of launch. The first 30 days are spent eliminating wasted spend (DIY searchers, parts shoppers, warranty claims). By days 60–90, blended CPL usually drops 30–40%.
No. Your ad spend goes directly to Google, Meta, and Microsoft on your shop's accounts and card. We charge a transparent monthly management fee. With auto repair budgets typically $2,000–$15,000/month, a 15% spend markup is real money that should stay with the shop.
Yes — to the degree we can. We use negative keywords, audience exclusions, and ad copy to filter out '$19 oil change,' 'cheap mechanic,' and parts-only shoppers when those aren't the customers you want. For shops focused on diagnostic, transmission, EV, and full-service work, this is one of the biggest wins we deliver in the first 60 days.
Yes. Sending high-intent repair clicks to your homepage is the biggest leak in most auto repair accounts. We build dedicated landing pages for brakes, transmission, diagnostic, AC, EV repair, and fleet — with click-to-call heroes, financing widgets, ASE certification trust signals, and same-day booking engineered to convert 4–6× better than homepage traffic.
Get a free 30-minute strategy session with a senior PPC strategist. We'll show you exactly where your budget should go in the next 90 days — no pitch, no contract.