SEO · AI Search · Google Ads for Plumbing Contractors

    Digital Marketing for Plumbing, Heating and Drain Cleaning Businesses.

    Get More Calls. Book More Jobs. STOP Wasting Money on Google Ads because the person doing this for you doesn't know what they are doing.

    We've been helping businesses grow through SEO, Google Ads, and website development since 1996—and now AI search optimization. With over 100 years of family history in plumbing, heating, and drain cleaning, we understand your industry from the inside out. We know what it takes to turn searches into paying customers.

    Since 1996Month-to-monthNo ad-spend markup
    Free 30-Min Strategy Session

    Let's Talk About Growing Your Plumbing, Heating or Drain Cleaning Business

    Book a free 30-minute call with our team. No contract, no commitment, no hard sell. We'll get to know your company, talk through your goals and look at whatever you'd like to dig into together, whether that's your Google Maps visibility, your ads, your website or why the phone is quieter than it should be. You'll leave with a clearer idea of where to focus next.

    No contracts. No obligation. Just a conversation with a real person.

    150+
    new calls a month
    4x
    organic traffic in under 6 months
    150
    conversions a month, up from 50
    $1M → $3M+
    annual revenue over a 19-year partnership
    Google
    5.0 · 48 Reviews · Read All Reviews

    Google Partner · Since 1996 · No Long-Term Contracts

    "Plumbers are really great at plumbing. Let those with marketing skills make your job easy! They offered the complete package. Digital marketing was new to a lot of companies I interviewed. This was a team of professionals. I knew that from the get-go."

    Kevin KorteButler Plumbing & Heating

    "The service and experience from Think Profits has been amazing. The communication and professionalism from Brittni and her team has exceeded our expectations. We look forward to a long working relationship moving forward."

    Colin SadlerJohn Sadler Plumbing & Heating

    "Shawn and his team did an excellent job on taking our company to the web and generating calls and jobs for us. For years we relied on Yellow Pages and once we hired Shawn and his team, that was the end of the line for YP. For over 20 years we have worked with ThinkProfits. They know SEO and websites and how to get our site coming up on page 1 of Google. They even helped with our more technical things like domain names and hosting etc. The team is a pleasure to work with."

    George MoorePlugbusters®

    Why Plumbers Choose ThinkProfits Over a Local Generalist

    • You own everything. Your website, ad accounts, content and logins are yours. Nothing is held hostage if you leave.

    • Month-to-month. No long-term contracts. We earn the next month every month.

    • Real people. Call us and you talk to the person working on your account, not an overseas call centre.

    • Published pricing. Our rates are on our website.

    • We speak plumbing. 100+ years of family plumbing history and nearly 30 years marketing trades.

    • Writers who know the trade. Our team includes published authors; Shawn has co-authored digital marketing textbooks used by over 250 colleges and universities through Mujo Learning Systems. mujo.com

    Plumbing Runs in the Family

    We Don't Just Market Plumbers. We Come From 100+ Year Family History of Plumbers.

    Most agencies learn plumbing from a keyword tool. Our founder, Shawn Moore, learned it on job sites. The Moore family has run plumbing companies in Vancouver for over 100 years, which is why we know the difference between a drain call and a repipe, and why your ads should treat them differently.

    "I grew up around trucks, tools and phones that had to ring. My job is to make sure yours does."

    — Shawn Moore, Founder
    Watch: Shawn on growing your plumbing company

    Our Family History and Story

    1. 1906

      Shawn's great- grandfather opens Moore Plumbing in Kitsilano.

    2. 1928

      His grandfather starts George Moore Plumbing & Heating in North Van.

    3. 1959

      Uncle Gerry opens Moore Plumbing in Burnaby, with Shawn's cousin Mark on the tools 25 years later.

    4. 1975

      Shawn's brother George launches the Plugbusters® brand. Shawn works service calls and renos through the early 1980s.

    5. 1996

      Shawn founds ThinkProfits. One of three companies hired to build, market and sell YellowPages.com, so we know exactly what plumbers used to pay for that big directory ad.

    6. 1998

      Google arrives. We move Plugbusters® and other trades from the Yellow Pages to page 1, and our first SEO work beats Yellow Pages results 12 times over.

    7. 2001

      We're one of a handful of agencies to survive and grow through the dot-com crash.

    8. 2005

      Butler Plumbing & Heating in Edmonton swaps print ads for SEO and PPC, and over 10 years add 10M in new business.

    9. 2009

      Through the financial crisis we keep growing, and so do our clients.

    10. 2011

      We're the first agency to publish all our pricing online. Plumbers quote upfront; so do we.

    11. 2017

      Shawn authors five digital marketing textbooks now used in North American colleges. We launch successful plumbing bundled services.

    12. 2020

      COVID hits. Plumbers stay essential, and we give clients free website updates to keep their hours, services and safety info current and help through the crisis.

    13. 2023

      We launch AI-enabled workflows, so clients get more done in the same hours, and build the new website for Vision Plumbing Heating Cooling in Kelowna.

    14. Now

      SEO, Google Ads and AI search for plumbing and heating companies across Canada. 3 years of success in AI Seach.  

    3 Things Costing Plumbers Jobs Right Now

    Paying Emergency Prices for the Wrong Calls

    "Emergency plumber" clicks are some of the most expensive on Google. Without time-of-day bidding, tight service areas and call tracking, a lot of that budget goes to calls you can't take or jobs you don't want.

    Losing Google and Apple Map's Views to Newer, Smaller Shops

    Google refers to these as Map Packs. Homeowners call one of the top three map listings. Shops that stay on top of Google Business Profile, reviews and service-area pages can outrank a company with twice the trucks and twice the history.

    Renting Leads Instead of Owning Them

    Lead marketplaces sell the same homeowner to several plumbers at once. Every month you stop paying, the calls stop. Search rankings you earn keep working for you.

    Everything That Books Plumbing Jobs, Under One Roof

    Local SEO & Google Maps

    Google Business Profile set up for plumbing (the right primary and secondary categories, services, photos and weekly posts), plus citations and a steady review program so you show up when it matters. Learn about Local SEO

    Websites, Service & City Pages

    A fast, mobile-friendly website built to turn visitors into calls, with tap-to-call buttons, clear booking forms and trust signals up front. Then a page for each money service (drain cleaning, water heaters, sewer lines, repiping) and each city you actually serve, written with real local detail, not copy-and-paste templates. Learn about web design

    Google Local Services Ads

    Full Local Services Ads setup and management: licence and insurance verification, background checks, category setup, budget tuning and disputing invalid leads so you only pay for real ones.

    Google Search & Call-Only Ads

    Separate campaigns for emergency calls and planned, high-ticket work, with bidding by time of day and service area. Your ad spend goes straight to Google on your own account. We never mark it up. Learn about Google Ads

    AI Search (ChatGPT & Google AI Overviews)

    Homeowners now ask ChatGPT and Google's AI answers who to call. We structure your service pages and FAQs so AI tools can understand and cite your business, and we report on where you're being mentioned. Learn about AI search

    Call Tracking & Honest Reporting

    Every call is tracked by source (Google Maps, ads, organic, Local Services Ads) so you can see which channel books jobs, not just clicks. Monthly reports show rankings, calls, reviews and spend in plain English. Learn about reporting

    How Homeowners Actually Find a Plumber

    1

    The Emergency

    Water on the floor and a phone in one hand. They call the first listing that loads fast and shows a phone number. Winning here means a fast mobile site, correct 24/7 hours on Google and Local Services Ads.

    2

    The Symptom Search

    "Why is my water pressure low?" "Toilet won't stop running." Long before they search "plumber", they search the problem. Helpful, honest answers on your site put your name in front of them first, and feed Google's AI answers too.

    3

    The Map Pack Shortlist

    "Plumber [city]." "Drain cleaning near me." Three map listings decide the shortlist. Reviews, categories and a page for every city you serve decide who's on it.

    4

    The Big-Ticket Decision

    Repipes, sewer lines and tankless installs get researched for weeks. These buyers want scope, warranties, financing and proof you've done the job before. We build those pages properly, and they quietly become the highest-value pages on your site.

    Plumbing Companies We've Helped Grow

    Butler Plumbing & Heating website shown on desktop, tablet and phone

    Butler Plumbing & Heating

    Edmonton

    A client since 2005. Print ads replaced with SEO and PPC: 150+ new calls and 50+ online bookings a month.

    "I didn't know what SEO meant the first day I spoke to Shawn! A lack of knowledge was my biggest obstacle to starting a campaign to grow."— Kevin Korte, Butler Plumbing & Heating
    John Sadler Plumbing & Heating website shown on desktop, tablet and phone

    John Sadler Plumbing & Heating

    Lower Mainland

    New website and SEO/PPC: organic traffic quadrupled in under 6 months, with 400% more top-3 rankings over 12 months.

    Lone Star Plumbing & Heating website shown on desktop, tablet and phone

    Lone Star Plumbing & Heating

    Calgary

    Seasonal campaigns and local landing pages: 150 conversions a month, up from 50, and PPC conversions up 730%.

    Plugbusters® website shown on desktop, tablet and phone

    Plugbusters®

    the family brand

    From Yellow Pages to page 1 of Google: revenue tripled from about $1 million to over $3 million a year across a 19-year partnership.

    "For years we relied on Yellow Pages and once we hired Shawn and his team, that was the end of the line for YP."— Plugbusters®
    Vision Plumbing Heating Cooling website shown on desktop, tablet and phone

    Vision Plumbing Heating Cooling

    Kelowna, BC · family-owned since 1986

    New website built by ThinkProfits, plus ongoing SEO, Google Ads and blog content. Google search clicks from Canada up 38% year over year (July–September 2026 vs. 2025).

    What's Included

    Google Business Profile optimization and weekly posts
    Service and city page build-out
    Review request system and response help
    Citation clean-up and plumbing directory listings
    Google Ads and Local Services Ads setup and management
    Separate emergency and planned-work campaigns
    Landing pages built for calls
    AI search optimization (FAQs, schema, AI citation tracking)
    Call tracking with recordings
    Monthly reporting and a strategy call with a real person

    Works with the tools you already use

    Housecall ProJobberServiceTitanCallRailGoogle AdsGoogle Business Profile
    Pricing

    Plumbing Marketing Pricing

    Plumbing marketing runs on our published programs, with no plumbing surcharge:

    SEO and AI search (Think SEO / Think AEO)
    From $995/month (Bronze, up to 2 services) to $4,995/month (Platinum, multi-city), plus a one-time setup fee.
    Google Ads and Local Services Ads (Think PPC)
    Management from $399/month, plus a one-time setup fee. Ad spend is paid directly to Google, so you see every dollar.

    Most single-location plumbers start with SEO plus Google Ads. What you'd pay depends on how many cities and services you cover and how competitive your market is. We'll give you a written range on the strategy call. Prices are in CAD, before GST.

    Get My Price Range

    Plumbing Marketing FAQs

    How much does SEO for plumbers cost?

    +

    Our plumbing SEO programs start at $995/month and go up to $4,995/month for multi-city companies, plus setup. Google Ads management starts at $399/month plus your ad spend. The right mix depends on your market and goals, and we'll recommend a range on a free call.

    How long does plumbing SEO take to work?

    +

    Google Business Profile fixes can show movement within a few weeks. Breaking into the top three map listings in a competitive city usually takes several months of steady reviews, citations and city pages. Google Ads and Local Services Ads can start producing calls as soon as they're approved, so most plumbers run both while SEO builds.

    Should I use SEO, Google Ads or Local Services Ads?

    +

    Usually all three, for different jobs. Local Services Ads and Google Ads bring calls now. SEO builds rankings you own, which get cheaper per call over time. We help you set the split based on your budget and how busy your trucks are.

    Can you help me get the Google Guaranteed badge?

    +

    Yes. We handle the Local Services Ads setup, including licence and insurance verification and background checks, and we manage budgets and dispute invalid leads afterwards.

    How many Google reviews does a plumber need?

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    There's no magic number. It depends on how many reviews your local competitors have and how recent they are. A steady flow of new reviews often beats a big but stale total. We set up a simple system to ask every happy customer.

    Is SEO better than buying leads from lead marketplaces?

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    Lead marketplaces can fill gaps, but the same lead is often sold to several plumbers, and the calls stop when you stop paying. SEO and your own ads bring calls that come to you alone.

    How can a local plumber compete with franchises?

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    Franchises have big budgets, but their pages are often templated across hundreds of locations. Independent plumbers win with real local detail, more recent reviews, and pages for the neighbourhoods they actually serve.

    Can you get my plumbing company recommended by ChatGPT?

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    No one can guarantee what an AI tool will say. What we can do is make your business easy for AI tools to understand and cite: clear service pages, a consistent business listing everywhere, helpful FAQ answers and mentions on trusted sites. We track where you show up each month.

    Do I have to sign a long-term contract?

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    No. All our programs are month-to-month, and you keep ownership of your website, ad accounts and content.

    Ready to Get More Plumbing Jobs Booked?

    Book a free 30-minute call. We'll talk through your goals and where we can help, with no pitch and no contract.

    No long-term contracts No ad-spend markup Real people in Vancouver