Conversion-engineered Google Ads, Local Services Ads, and Performance Max campaigns built specifically for HVAC contractors. Transparent cost-per-lead, full call tracking, and no overseas account managers.
We'll audit your current ads (or build a launch plan), share realistic CPL & ROAS benchmarks for hvac, and show exactly where to spend.
Most hvac ad accounts we audit are bleeding 30–60% of spend on avoidable mistakes. Here's what we typically fix in the first 30 days.
Without negative-keyword discipline and intent layering, 'AC repair' searches eat budget on DIY-ers, parts shoppers, and competitors. We typically cut wasted spend 30–50% in the first 60 days.
Google Local Services Ads now dominate the top of HVAC SERPs, but most contractors aren't optimizing review velocity, response time, or bid strategy — and they're getting outranked by smaller shops with tighter LSA management.
Generic homepages convert paid clicks at 1–3%. Dedicated HVAC service landing pages with click-to-call heroes, financing widgets, and emergency triggers convert at 8–15% — that's a 4× drop in cost per booked job.
Google Ads alone leaves money on the table. We blend the channels that actually drive booked appointments for hvac businesses.
Top-of-page placement with the Google Guaranteed badge — pay per qualified lead, not per click. Critical for emergency AC and furnace searches.
City × service campaigns for 'AC repair near me,' 'furnace replacement,' 'heat pump installation' — with bidding tuned by season and time-of-day.
Mobile-first ad formats that drive calls directly, with CallRail tracking, recording, and lead-qualification scoring built in.
Stay in front of homeowners who got an estimate but didn't book — across YouTube, Gmail, Discover, and the Display Network.
Brand-builder campaigns for maintenance plans, financing offers, and seasonal tune-ups — geo-targeted to your service area only.
Retargeting and lookalike campaigns for water heater, indoor air quality, and smart thermostat upsells. Strong creative + lead forms.
Benchmarks based on ThinkProfits-managed hvac accounts. Your exact numbers depend on market, season, and offer.
Get a custom forecast"We were spending $11,000/month on Google Ads with another agency and getting maybe 40 leads. ThinkProfits cut wasted spend, restructured everything around LSA + service-area pages, and we're now getting 110+ qualified calls per month on the same budget. They're the first agency that actually understood HVAC."— HVAC Owner, Western Canada
For most North American markets, a healthy HVAC cost per qualified lead lands between $45 and $120. Emergency AC and furnace categories often run higher in summer/winter peaks ($90–$150), while preventive maintenance plans and tune-ups can drop into the $25–$60 range. The right benchmark depends on your average ticket — a contractor with a $400 service-call average needs a different CPL target than one closing $12,000 furnace replacements.
Both. Google Local Services Ads sit at the very top of the SERP and bill per qualified lead, which makes them the highest-ROI channel for emergency 'AC repair near me' and 'furnace repair' searches — but inventory is capped by your service area and bid. Search Ads give you control over keyword intent, ad copy, and landing page experience — essential for high-ticket installs, replacements, and brand defense. The HVAC contractors with the lowest blended CPL run both, with budget allocation tuned monthly.
Faster than any other channel. New Google Ads and LSA campaigns typically generate their first qualified leads within 24–72 hours of launch. The first 30 days are spent gathering conversion data and trimming wasted spend; by days 60–90, cost per lead usually drops 25–40% as machine-learning bidding stabilizes and we kill underperforming keywords, audiences, and ad groups.
No. Your ad spend goes directly to Google, Meta, and Microsoft on your own credit card and accounts. We charge a transparent monthly management fee — that's it. You see every dollar spent, every click, every lead. This matters because it removes the conflict of interest where agencies are incentivized to push more spend regardless of ROI.
Cheap PPC management almost always means an offshore account manager juggling 40+ accounts, set-and-forget Smart campaigns, no landing page work, no negative keyword maintenance, and no CallRail tracking. The 'savings' on management fees evaporate against 30–60% wasted ad spend. ThinkProfits PPC engagements are built for HVAC contractors who already spend $3,500+/month on ads and are tired of watching budget burn.
Yes. Sending paid HVAC traffic to your homepage is the single biggest leak in most accounts. We build dedicated service × city landing pages with click-to-call heroes, financing widgets, trust badges, emergency triggers, and sub-3-second mobile load — engineered to convert at 8–15% rather than the 1–3% of typical homepage traffic.
Get a free 30-minute strategy session with a senior PPC strategist. We'll show you exactly where your budget should go in the next 90 days — no pitch, no contract.