Dental PPC engineered around what actually pays the practice — implants, Invisalign, veneers, and full-mouth reconstruction — not just $79 cleaning specials. Booked appointments, full call tracking, no ad-spend markup.
We'll audit your current ads (or build a launch plan), share realistic CPL & ROAS benchmarks for dentists, and show exactly where to spend.
Most dentists ad accounts we audit are bleeding 30–60% of spend on avoidable mistakes. Here's what we typically fix in the first 30 days.
Cleaning-special PPC fills the schedule with low-LTV patients who don't convert to implants, Invisalign, or cosmetic. We rebuild dental ad accounts around the case types that actually pay — and use cleaning offers strategically, not as the whole strategy.
Aspen, Heartland, and Pacific Dental are spending $50K+/month per market on Google. Independent practices that don't run tight LSA, brand defense, and competitor-conquest campaigns are quietly losing ground every quarter.
Sending a $40 'dental implants near me' click to your homepage converts at 2%. Dedicated implant landing pages with before/afters, financing, free consultation offers, and same-week booking convert at 10–15%.
Google Ads alone leaves money on the table. We blend the channels that actually drive booked appointments for dentists businesses.
Pay-per-lead placement at the very top of dental SERPs with Google Screened verification. Highest-ROI dental channel where available.
Service × city campaigns for implants, Invisalign, veneers, emergency dentist, sedation dentistry, and pediatric — bid by case value.
Mobile formats that drive booking calls directly to your front desk, with CallRail recording, scoring, and missed-call alerts.
Stay in front of patients researching implants and Invisalign over the 30–60 day decision cycle — across YouTube, Gmail, and Discover.
Cosmetic-heavy practices win on Meta with before/after creative, smile-makeover stories, financing offers, and lead-form ads for Invisalign and veneers.
For ortho, cosmetic, and DSO-style practices targeting younger demos. Geo-fenced to your service radius only.
Benchmarks based on ThinkProfits-managed dentists accounts. Your exact numbers depend on market, season, and offer.
Get a custom forecast"Our cleaning-special ads were filling the schedule with patients who never came back. ThinkProfits restructured everything around implants and Invisalign, and our average new-patient revenue more than doubled in six months — same ad budget."— DDS, Cosmetic & Implant Practice
It depends heavily on the case type. New-patient cleaning leads typically run $45–$120. Invisalign consults usually $80–$220. Dental implant consultations $120–$400. Full-arch / All-on-X cases can sustain CPLs of $400–$900 because the average case value justifies it. The right benchmark is a percentage of average new-patient lifetime value — for most general practices, 5–8%.
Both, weighted by service line. Google Ads (Search + LSA) wins for high-intent queries — 'dental implants near me,' 'emergency dentist,' 'Invisalign cost.' Meta and Instagram win for cosmetic, smile makeovers, and Invisalign because before/after creative converts better in feed than on a SERP. Practices that lean cosmetic typically run a 60/40 Google/Meta split; practices that lean general run 80/20.
First booked appointments typically arrive within 48–96 hours of campaign launch. The first 30 days are spent removing wasted spend (insurance-only searchers, competitor employees, job seekers) and validating which service lines and creatives produce real chair time vs. price-shoppers. By month 3, blended cost per booked appointment usually drops 30–40%.
No. Ad spend goes directly to Google, Meta, and Microsoft on your practice's accounts and card. We charge a transparent monthly management fee. With dental ad budgets typically running $3,500–$30,000/month, a 15% spend markup is real money — money that should stay with the practice.
Yes — to the degree Google allows. We use negative keywords, audience exclusions, and ad copy to filter out 'cheap dentist,' 'free dental,' 'Medicaid dentist,' and PPO-rate-shopping traffic when those aren't the patients you want. For fee-for-service and concierge practices this is critical and is one of the biggest wins we deliver in the first 60 days.
Yes. Sending $35 implant clicks to your generic homepage is the single biggest leak in most dental ad accounts. We build dedicated landing pages for implants, Invisalign, veneers, sedation, emergency, and new-patient offers — with before/afters, financing, free-consult CTAs, and click-to-call heroes engineered to convert 4–6× better than homepage traffic.
Get a free 30-minute strategy session with a senior PPC strategist. We'll show you exactly where your budget should go in the next 90 days — no pitch, no contract.