SEO Audit Services
Run a free SEO audit on your website in 60 seconds, or upgrade to a manually-conducted expert audit from Canada's longest-running digital marketing agency.
Quick answer
An SEO/AEO audit is a comprehensive analysis of a website's technical, on-page, off-page, local, and AI-search signals to identify what's blocking rankings and AI citations, then prioritize fixes by revenue impact. ThinkProfits.com offers seven tiers — from a Free SEO Check to a $19,995 Full AI Business Audit — with mid tiers focused on pure SEO and upper tiers layering in AEO/GEO, AI workflows, and business systems.
- Free instant SEO check at the top of this page — no signup
- SEO-focused tiers: Free, $999, $2,999, $4,995
- AI-powered tiers (SEO + AEO/GEO): $6,995, $9,995, $19,995
- Manual, expert-led — every paid tier includes a review call and prioritized action plan
What Is an SEO Audit?
An SEO audit is a comprehensive, expert-led analysis of every signal search engines and AI engines use to decide whether your website ranks. It examines technical infrastructure, on-page content, off-page authority, local search presence, and — increasingly — your visibility inside AI engines like ChatGPT, Perplexity, and Google AI Overviews.
A good audit doesn't just list problems. It explains why they exist, prioritizes them by revenue impact, and gives your team (or ours) a clear roadmap to fix them. Think of an automated SEO report as the warning lights on your car's dashboard, and a full SEO audit as the diagnostic from a senior mechanic who can tell you what's actually wrong, what it'll cost to fix, and what to fix first.
Why an SEO Audit Matters
- Google updates its ranking algorithm thousands of times per year — what worked 12 months ago may now be hurting you.
- AI engines (ChatGPT, Perplexity, Google AI Overviews) use different signals than classic Google search. Most sites are invisible to them.
- Technical debt accumulates silently — broken redirects, orphan pages, schema errors, and slow Core Web Vitals quietly drain rankings.
- Competitor content and backlink profiles shift constantly. An audit benchmarks you against the sites actually beating you on Google.
Who Should Get an SEO Audit?
Honestly — every business that depends on organic search for leads. But an SEO audit is especially urgent if you:
- Recently launched or redesigned your website
- Lost rankings or traffic in the last 6 months
- Are about to change SEO agencies (or just did)
- Have never had a structured audit done — only automated reports
- Want to know whether AI engines are citing your brand
- Are investing in SEO and need to validate the program is actually working
Our SEO Audit Process
Refined over three decades, our audit process is methodical and built to surface root causes — not symptoms. Every audit follows the same ten-stage workflow:
- Discovery questionnaire — we learn your goals, target market, competitors, and current marketing stack.
- Full website crawl — indexation, broken links, redirects, duplicate content, schema, sitemap, robots.txt.
- Technical SEO audit — speed, Core Web Vitals, mobile-friendliness, HTTPS, hreflang, architecture.
- On-page SEO audit — titles, meta, headings, content depth, internal linking, image alt text.
- Content & keyword audit — gaps, cannibalization, intent mismatch, refresh opportunities.
- Off-page audit — backlink quality, toxic links, citations, brand mentions, link opportunities.
- Local SEO audit — Google Business Profile, Bing Places, NAP consistency, reviews.
- AEO & GEO audit — AI bot access, llms.txt, entity grounding, schema for AI citations.
- Analytics & conversion audit — GA4, GTM, events, funnels, UX friction.
- Review meeting & roadmap — a 60-minute walkthrough plus a prioritized action plan.
Need more depth on what we look at? See our SEO services, GEO services, and AEO services pages.
SEO/AEO Audit Packages
Four SEO-focused tiers, from a free instant check to a full foundational audit. Need AI, AEO/GEO, and automation layered in? See our Strategy & Consulting packages below.
Free SEO Check
SEO · Self-serve
An instant, automated snapshot of your site's SEO health — no credit card, no commitment.
- Automated on-page SEO scan
- Core Web Vitals & speed check
- Top issues summary
- Emailed PDF report
SEO Starter
SEO only
A focused expert-reviewed SEO snapshot for small sites that need a clear next step.
- Manual on-page SEO review (up to 5 pages)
- Technical SEO basics (crawl, speed, mobile)
- Google Business Profile quick-check
- Top 10 prioritized fixes
- 30-min review call
SEO Essentials
SEO only
A deeper SEO audit for established sites that want a real roadmap — pure SEO, no AI layer.
- On-page SEO across ~15 pages
- Technical SEO + Core Web Vitals
- Backlink profile snapshot
- Keyword & competitor quick-look (1 competitor)
- Local SEO review
- 90-day action plan + 60-min call
Foundational SEO Audit
SEO only
Our classic expert-led SEO audit. Everything a small-to-mid site needs to compete in traditional search.
- Full on-page SEO audit (~20 pages)
- Technical SEO, schema, internal linking
- Backlink profile (toxic + opportunities)
- Google Business Profile & local SEO
- Prioritized action plan
- 60-min review meeting
AI Growth Upgrade
SEO + AI
An upgrade to the $4,995 audit that layers in AI search visibility, AEO/GEO readiness, and AI-assisted content recommendations.
- Everything in Foundational SEO Audit
- AEO/GEO readiness check (ChatGPT, Perplexity, AI Overviews)
- Entity & schema strategy for AI grounding
- AI content gap analysis vs. competitors
- AI-assisted page rewrite recommendations
- Citation & mention acquisition plan
Explore AI-Powered Strategy & Consulting Packages
Looking to layer in AEO/GEO, AI search visibility, automation, CRM, and full business systems? Our Strategy & Consulting engagements ($6,995–$19,995) go beyond the audit.
View Strategy & Consulting PackagesWhat's Included in Every SEO Audit
Every package includes the full SEO foundation. Higher tiers add page volume, competitive depth, and business-system analysis.
Technical SEO
- Robots.txt configuration
- XML sitemap audit
- Crawl errors & broken links
- Site speed & Core Web Vitals
- Mobile-friendliness
- HTTPS / SSL & security headers
- Canonicalization & duplicate content
- URL structure
On-Page SEO
- Title tag audit
- Meta description audit
- Heading hierarchy (H1/H2/H3)
- Keyword usage & density
- Content quality & depth
- Image alt text audit
- Internal linking audit
- Schema markup audit
Off-Page SEO
- Backlink profile analysis
- Toxic link identification
- Link-building opportunities
- Brand mention audit
- Online reputation review
- Local citation audit
Local SEO
- Google Business Profile audit
- Bing Places audit
- Local keyword targeting
- NAP consistency check
- Local landing page review
- Review velocity & sentiment
AEO & GEO (AI Search)
- AI bot access (GPTBot, ClaudeBot, Perplexity)
- llms.txt presence & accuracy
- Entity grounding (Wikidata, sameAs)
- Answer-first content review
- Schema for AI citations
- AI visibility benchmarking
Analytics & Conversion
- GA4 events & goal tracking
- Google Tag Manager audit
- Conversion rate optimization (CRO)
- User experience (UX) review
- Form & checkout funnel review
- Heat-map & session-recording setup
Trusted by Canadian businesses since 1996
A 3-decade reputation built on results, not retainers.
“Our inbound leads have increased by at least 3x with high quality clients ready to purchase.”
“Above and beyond my expectations on integrity, knowledge, expertise, honesty, patience and communication.”
“Their digital expertise has been fundamental to the excellent results we've seen.”
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SEO Audit FAQs
The questions people actually ask before commissioning an SEO audit.
Professional, manually-conducted SEO and AEO audits range from a free instant snapshot up to $20,000+ depending on website size, depth, and whether AI search visibility and business systems are included. At ThinkProfits.com our seven tiers are: Free SEO Check, $999 SEO Starter, $2,999 SEO Essentials, $4,995 Foundational SEO Audit, $6,995 AI Growth Upgrade, $9,995 AI Growth Audit (most popular), and $19,995 Full AI Business Audit.
A complete SEO audit covers technical SEO (crawlability, speed, indexation, schema), on-page SEO (titles, meta, headings, content), off-page SEO (backlinks, citations), local SEO (Google Business Profile, NAP consistency), AEO/GEO signals for AI search visibility, and analytics/conversion tracking. The deliverable is a prioritized action plan, not just a list of issues.
A manual, expert SEO audit typically takes 6–12 weeks from the completion of the discovery questionnaire to the final review meeting. Timeline depends on website size, how quickly we receive access to your analytics and CMS, and the depth of the package. Automated tools can produce a report in minutes — but those reports lack the strategic context that makes audits actionable.
A free SEO audit (like our free tool above) is an automated snapshot that flags obvious issues — missing meta tags, broken links, slow pages, schema gaps. A paid SEO audit is a manual, expert-led investigation that explains why issues exist, prioritizes them by revenue impact, benchmarks you against competitors, and ships a roadmap your team (or ours) can actually execute.
Most established businesses should get a comprehensive SEO audit annually. Highly competitive industries, large e-commerce sites, or businesses that publish frequently should audit every 6 months. Always get an audit when launching a new site, after a major redesign, when traffic drops unexpectedly, or when changing SEO agencies.
Any business that depends on organic search for leads or revenue. We especially recommend an audit if you've recently redesigned, switched agencies, lost rankings, launched a new site, expanded into new markets, or want to validate that your current SEO investment is actually working.
Yes. After every audit we present findings in a 60-minute review meeting and give you a clear estimate to implement the recommendations. You can have our team execute, hand the report to your in-house team, or share it with another agency. The audit is yours regardless.
The AI Growth Audit is a deep SEO + AI search audit of your website. The Full AI Business Audit treats your business holistically — it includes everything in the AI Growth Audit PLUS product and service positioning, CRM and marketing automation, email infrastructure and AI workflows, phone/call tracking and accounting systems, lead-to-revenue attribution, and an AI agent / chatbot opportunity map. It's designed for businesses where the bottleneck isn't just SEO — it's how leads are captured, nurtured, and converted across the entire operation.
Ready to know exactly what's holding your rankings back?
Run the free instant audit to get a snapshot in 60 seconds, or book a free consultation to scope a manual audit with our team.
