Electrician PPC engineered around panel upgrades, EV chargers, generators, and emergency calls — not $99 outlet swaps. Full call tracking, no ad-spend markup, transparent reporting.
We'll audit your current ads (or build a launch plan), share realistic CPL & ROAS benchmarks for electricians, and show exactly where to spend.
Most electricians ad accounts we audit are bleeding 30–60% of spend on avoidable mistakes. Here's what we typically fix in the first 30 days.
Most electrician ad accounts are filling the schedule with $150 outlet swaps and tire-kicker handyman jobs. We rebuild campaigns around panel upgrades, EV charger installs, generator hookups, and emergency service — the work that actually pays the truck out.
Electrician LSA placement is now the #1 ROI channel in the trade — but it rewards review velocity, fast response, and tight bid management. Most established electricians are getting outranked by leaner shops who treat LSA like a discipline.
Sending a $30 'EV charger installation' click to your homepage converts at 2%. Dedicated panel upgrade, EV charger, and generator landing pages with permit info, financing, and free-estimate CTAs convert at 8–14%.
Google Ads alone leaves money on the table. We blend the channels that actually drive booked appointments for electricians businesses.
Pay-per-lead placement at the top of electrician SERPs with the Google Guaranteed badge — the highest-ROI electrician PPC channel.
Service × city campaigns for emergency electrician, panel upgrade, EV charger install, generator install, and rewiring — bid by job value.
Mobile formats that drive emergency and dispatch calls directly, with CallRail recording, scoring, and missed-call alerts.
Stay in front of homeowners pricing panel upgrades, EV chargers, and whole-home generators across the 14–60 day decision cycle.
Dedicated EV charger and solar/battery integration campaigns — categories with rapidly growing demand and lower CPC competition.
Lookalike and retargeting campaigns for higher-ticket work like whole-home rewires, panel upgrades, and standby generator installs.
Benchmarks based on ThinkProfits-managed electricians accounts. Your exact numbers depend on market, season, and offer.
Get a custom forecast"We were getting buried in $80 outlet calls that didn't pay the truck out. ThinkProfits killed the low-ticket traffic and built campaigns around panel upgrades and EV chargers — average ticket more than doubled on the same ad spend."— Owner, Residential Electrical Contractor
It depends on the service category. Outlet/switch and small repair leads typically run $25–$60. Panel upgrade leads $80–$160. EV charger install leads $60–$140. Generator install leads $100–$220. Whole-home rewire leads can sustain $200+ CPLs because the average job value justifies it. The right benchmark is 4–7% of average job value.
Yes — and Google LSA first if you're starting from scratch. LSA sits above traditional Search Ads, bills per qualified lead, and converts at the highest rate of any electrician PPC channel. Search Ads give you control over high-value queries like 'panel upgrade,' 'EV charger install,' and 'generator installer near me.'
Electrical is one of the fastest channels in digital marketing — emergency intent makes the demand instant. New campaigns typically produce their first qualified calls within 24–72 hours of launch. The first 30 days are spent eliminating wasted spend; by days 60–90, blended CPL usually drops 30–40% as bidding stabilizes and underperforming keywords are removed.
No. Ad spend goes directly to Google, Meta, and Microsoft on your accounts and card. We charge a transparent monthly management fee. With electrician budgets typically $2,500–$18,000/month, a 15% spend markup is real money that should stay with the company.
Yes. EV chargers and standby generators are two of the fastest-growing electrician categories — and most accounts are leaving them on the table. We build dedicated campaigns and landing pages for both, including manufacturer-specific (Tesla, ChargePoint, Generac, Kohler) and rebate/incentive messaging where applicable.
Yes. Sending high-intent electrical clicks to your homepage is the biggest leak in most accounts. We build dedicated landing pages for emergency, panel upgrade, EV charger, generator, rewiring, and commercial — with click-to-call heroes, licensing/insurance trust badges, financing widgets, and same-day dispatch messaging that converts 4–6× better than homepage traffic.
Get a free 30-minute strategy session with a senior PPC strategist. We'll show you exactly where your budget should go in the next 90 days — no pitch, no contract.