Landscaping PPC engineered for design-build projects, maintenance contracts, and seasonal services — not just one-off mow jobs. Full call tracking, no ad-spend markup, transparent reporting.
We'll audit your current ads (or build a launch plan), share realistic CPL & ROAS benchmarks for landscaping, and show exactly where to spend.
Most landscaping ad accounts we audit are bleeding 30–60% of spend on avoidable mistakes. Here's what we typically fix in the first 30 days.
Most landscaping ad accounts are filling forms with one-off lawn cuts and tire-kicker price-shoppers. We rebuild campaigns around the work that actually pays — design-build, hardscape, irrigation, and full-season maintenance contracts.
Landscaping demand swings 4–6× between April and December in most markets. Without dayparting, season-tuned bidding, and weather-based budget shifts, you're either capped during peak demand or burning budget in the off-season.
Sending a $35 'paver patio installation' click to your homepage converts at 2%. Dedicated hardscape, irrigation, and design-build landing pages with portfolio galleries and free-consultation CTAs convert at 8–14%.
Google Ads alone leaves money on the table. We blend the channels that actually drive booked appointments for landscaping businesses.
Pay-per-lead placement at the top of landscaping SERPs with the Google Guaranteed badge. The fastest path to qualified estimate calls.
Service × city campaigns for design-build, hardscape, irrigation, lawn maintenance, and snow removal — bid by job value and season.
Mobile formats that drive estimate calls directly, with CallRail recording, scoring, and lead-quality feedback into bidding.
Stay in front of homeowners researching patios, decks, and outdoor living over the 30–90 day decision cycle — across YouTube, Gmail, and Discover.
Before/after creative converts best on Meta — perfect for design-build, hardscape, and outdoor living projects with strong portfolio imagery.
Spring cleanup, fall leaf removal, snow removal, and irrigation activation campaigns that fire automatically based on local weather and season.
Benchmarks based on ThinkProfits-managed landscaping accounts. Your exact numbers depend on market, season, and offer.
Get a custom forecast"Our last agency kept telling us PPC didn't work for landscaping. ThinkProfits restructured everything around design-build and hardscape, killed the mow-job traffic, and we booked more $20K+ patio projects in one season than the previous two combined."— Owner, Design-Build Landscaping
It depends heavily on the service line. Lawn maintenance leads typically run $25–$60. Design and consultation leads $80–$180. Hardscape and paver project leads $100–$250. Full design-build and outdoor living projects can sustain CPLs of $200–$400 because the average job value justifies it. The right benchmark is 5–8% of average project value.
Both, weighted by service mix. Google Ads (Search + LSA) wins for high-intent maintenance and emergency snow removal queries. Meta and Instagram win for design-build, hardscape, and outdoor living because before/after creative converts better in feed than on a SERP. Design-build heavy companies typically run a 50/50 split; maintenance-heavy companies run 75/25 Google.
First estimate calls typically arrive within 48–96 hours of campaign launch during the active season. The first 30 days are spent removing wasted spend (DIY searchers, job seekers, price-shoppers) and validating which service lines actually produce signed contracts. By month 3, blended cost per signed estimate usually drops 30–40%.
We tune budgets, bidding, and creative against local season and weather. Spring cleanups go live in early March, lawn maintenance peaks April–September, hardscape stays steady spring through fall, and snow removal kicks in November. We shift budget across service lines monthly — and pause underperforming ones in the off-season instead of bleeding spend year-round.
No. Ad spend goes directly to Google, Meta, and Microsoft on your accounts and card. We charge a transparent monthly management fee. Landscaping PPC budgets typically run $2,500–$20,000/month — a 15% spend markup is real money that should stay with the company.
Yes. Sending paid landscaping clicks to a generic homepage is the biggest leak in most accounts. We build dedicated landing pages for design-build, hardscape, irrigation, lawn maintenance, and snow removal — with portfolio galleries, free-consultation CTAs, financing options, and click-to-call heroes engineered to convert 4–6× better than homepage traffic.
Get a free 30-minute strategy session with a senior PPC strategist. We'll show you exactly where your budget should go in the next 90 days — no pitch, no contract.