Med spa PPC engineered around what actually pays the practice — body contouring, laser packages, injectables, and weight loss memberships — not $99 Botox loss leaders. HIPAA-aware tracking, no ad-spend markup.
We'll audit your current ads (or build a launch plan), share realistic CPL & ROAS benchmarks for med spa, and show exactly where to spend.
Most med spa ad accounts we audit are bleeding 30–60% of spend on avoidable mistakes. Here's what we typically fix in the first 30 days.
Most med spa PPC fills the books with $99 Botox shoppers who never upgrade. We restructure around body contouring, laser packages, semaglutide programs, and membership models — the treatments that actually fund the practice.
Ideal Image, LaserAway, and SkinSpirit are spending six-figure monthly budgets in every metro. Independent practices without tight Meta creative, brand defense, and conquest campaigns are losing share quietly every quarter.
Sending a $40 'CoolSculpting near me' click to your homepage converts at 2%. Dedicated body contouring, laser, and weight loss landing pages with before/afters, financing, and free consultation offers convert at 10–15%.
Google Ads alone leaves money on the table. We blend the channels that actually drive booked appointments for med spa businesses.
Treatment × city campaigns for Botox, fillers, CoolSculpting, laser hair removal, microneedling, semaglutide, and IV therapy — bid by treatment value.
The #1 med spa channel. Before/after creative, treatment reels, membership offers, and Instant Forms for body contouring and injectables.
Mobile formats that drive booking calls to your front desk, with CallRail recording, consult-quality scoring, and missed-call alerts.
Stay in front of patients researching CoolSculpting, laser, and weight loss programs over the 30–60 day decision cycle.
For practices targeting Gen Z and Millennials with treatments like prejuvenation, laser, lip filler, and body contouring. Geo-fenced to your service radius.
Email + paid retargeting for member acquisition and lapsed-patient reactivation — the highest-LTV channel in aesthetic practices.
Benchmarks based on ThinkProfits-managed med spa accounts. Your exact numbers depend on market, season, and offer.
Get a custom forecast"We were running $99 Botox specials and getting buried by chain spas. ThinkProfits restructured everything around CoolSculpting, semaglutide, and our membership program — same ad spend, but our average new-patient revenue almost tripled in five months."— Owner, Aesthetic & Wellness Practice
It depends heavily on the treatment. Botox and filler consults typically run $45–$110. Laser hair removal $55–$140. CoolSculpting and body contouring $120–$280. Semaglutide and weight loss programs $80–$220. Full membership signups can sustain CPAs of $200–$500 because the LTV justifies it. The right benchmark is 5–8% of average treatment package value.
Both — but Meta is usually the #1 channel for aesthetic practices. Meta and Instagram win on visual treatments like body contouring, injectables, and laser because before/after creative converts better in feed than on a SERP. Google Ads still wins for high-intent searches like 'CoolSculpting near me' and 'Botox [city].' Most practices run a 60/40 Meta/Google split.
We set up conversion tracking that respects HIPAA boundaries — no PHI in URLs, no patient-identifying data passed to ad platforms, and Meta's Limited Data Use flagged where appropriate. We track booking events and form fills without exposing protected health information, so you stay compliant while still getting the data needed to optimize.
No. Ad spend goes directly to Google, Meta, and TikTok on your practice's accounts and card. We charge a transparent monthly management fee. With med spa budgets typically $3,500–$30,000/month, a 15% spend markup is real money that should stay with the practice.
First booked consults typically arrive within 48–96 hours of campaign launch. The first 30 days are spent removing wasted spend (window-shoppers, DIY searchers, treatment-only researchers) and validating which treatment lines and creatives produce booked consults vs. brochure-collectors. By month 3, blended cost per booked consult usually drops 30–40%.
Yes on landing pages — built per treatment with before/afters, financing, free-consult CTAs, and click-to-call heroes engineered to convert 4–6× better than homepage traffic. For Meta creative, we provide briefs, structure, and direction; we'll work with your in-house team or photographer for the actual before/after assets since those are highly practice-specific.
Get a free 30-minute strategy session with a senior PPC strategist. We'll show you exactly where your budget should go in the next 90 days — no pitch, no contract.