Roofing PPC engineered around full replacements, storm response, and insurance claim work — not $99 leak repairs. Full call tracking, no ad-spend markup, transparent reporting.
We'll audit your current ads (or build a launch plan), share realistic CPL & ROAS benchmarks for roofing, and show exactly where to spend.
Most roofing ad accounts we audit are bleeding 30–60% of spend on avoidable mistakes. Here's what we typically fix in the first 30 days.
'Roof replacement near me' regularly clears $80–$200 per click. Without bid-by-time-of-day, geo-fencing, weather-triggered campaigns, and call-tracking-driven optimization, you're paying premium rates for the wrong leads at the wrong time.
Out-of-state storm-chaser crews flood every major weather event with aggressive PPC budgets. Local established roofers without storm-response automation, brand defense, and tight LSA management lose insurance work every storm cycle.
A leak repair, a $25K replacement, and a hail insurance claim are three completely different buyers. Running them through the same campaigns and same landing page wastes spend on all three. We split the funnels.
Google Ads alone leaves money on the table. We blend the channels that actually drive booked appointments for roofing businesses.
Pay-per-lead placement at the top of roofing SERPs with the Google Guaranteed badge — the single highest-ROI roofing PPC channel.
Service × city campaigns for replacement, repair, storm damage, hail, metal, flat, and insurance roofing — bid by job value and intent.
Mobile formats that drive inspection calls directly, with CallRail recording, scoring, and missed-call alerts to your sales team.
Stay in front of homeowners pricing $15K–$40K replacements over the 30–90 day decision cycle — across YouTube, Gmail, and Display.
Hail, wind, and storm-event campaigns that activate automatically based on local weather and NOAA data — capturing insurance demand before storm chasers arrive.
Lookalike and retargeting campaigns for full replacement, GAF/Owens Corning premium systems, and financing-driven offers with strong project imagery.
Benchmarks based on ThinkProfits-managed roofing accounts. Your exact numbers depend on market, season, and offer.
Get a custom forecast"After the spring hail storm we used to lose half our market to out-of-state crews who'd flood Google Ads overnight. ThinkProfits' storm response automation now triggers within hours — we booked more insurance work in one weekend than we used to in a month."— Owner, Residential Roofing Company
Roofing leads cost more than almost any other home-service category. Repair and small-job leads typically run $40–$100. Full replacement and inspection leads $90–$240. Storm and insurance claim leads $120–$320 — but with sign rates 2–3× higher than non-storm leads. The right benchmark is 3–5% of average job value, which for $20K–$30K replacements still allows healthy CPLs above $200.
Yes — and Google LSA first if you're starting from scratch. LSA sits above traditional Search Ads, bills per qualified lead, and converts at the highest rate of any roofing PPC channel. Search Ads give you control over high-intent queries like 'roof replacement cost' and 'hail damage roof' where the buying cycle is longer and the ticket size justifies the click cost.
We pre-build storm response campaigns that activate within hours of a qualifying weather event using NOAA hail and wind data. Bids spike, ad copy shifts to insurance/inspection messaging, and dedicated storm landing pages deploy automatically. This is the single biggest competitive advantage local roofers have against out-of-state storm chasers.
First inspection calls typically arrive within 48–96 hours of campaign launch. The first 30 days are spent eliminating wasted spend (DIY searchers, low-ticket leak shoppers, job seekers) and validating which service lines and creative produce booked inspections vs. just calls. By month 3, blended cost per signed contract usually drops 30–40%.
No. Ad spend goes directly to Google, Meta, and Microsoft on your accounts and card. We charge a transparent monthly management fee. With roofing budgets typically $4,000–$30,000/month and CPCs reaching $200, a 15% spend markup is significant money that should stay with the company.
Yes. Sending $90 roofing clicks to your homepage is the biggest leak in most accounts. We build dedicated landing pages for replacement, storm/hail, insurance claims, repair, and metal roofing — with click-to-call heroes, manufacturer trust badges (GAF, Owens Corning, CertainTeed), financing widgets, and inspection-booking CTAs that convert 4–6× better than homepage traffic.
Get a free 30-minute strategy session with a senior PPC strategist. We'll show you exactly where your budget should go in the next 90 days — no pitch, no contract.