Lone Star Plumbing & Heating, an established family business, wanted to break more into the competitive Calgary market but was struggling to get enough qualified leads. Peter Voelk founded Lone Star Plumbing & Heating in 1993 with the desire to provide Calgarians with exceptional plumbing and heating services that customers knew would be done right and priced fairly. Peter, his wife Cheryl, and their son Ryan all pride themselves in their work and always go the extra mile to ensure happy customers.
The Lone Star team already had it down when it came to providing high quality work, outstanding customer service, and using the best quality materials, but the digital marketing side of things needed a little help. That’s where ThinkProfits Digital Marketing Agency came in. After hiring ThinkProfits, Lone Star saw a major increase in qualified leads, website traffic, Google rankings, and conversions.
Client
Lone Star Plumbing and Heating
What We did
SEO Silver, Review management and social media management, PPC bronze, blog writing, social media silver, monthly support, live chat, call tracking, website content clean up, detailed monthly reporting.
The Results
88
Increased traffic
92
Increase in Conversions Since 2019
730
Increased in PPC conversions
912
Point Increase in National Rankings
Challenges
Lone Star Plumbing & Heating was getting leads, but not the leads that they wanted. Most people who inquired about their services were looking for a cheap fix, but Lone Star Plumbing & Heating prides itself on providing high quality work that lasts.
Lone Star needed customers who were ready to spend a fair price for good work, but most calls were people who weren’t willing to spend enough and they would not convert. This resulted in a lot of wasted time talking to leads that were never going to amount to a sale. The folks at Lone Star Plumbing & Heating knew what kind of customers they wanted to attract, but they were at a loss at how to attract those people to the business.
”I highly recommend ThinkProfits! They are professional, knowledgeable, and communicative. Working with Shawn and his team has been a great experience and I look forward to working with them in the future. Thank you so much for your assistance with our SEO and digital marketing!
Cheryl VoelkOwner
How thinkprofits.com
Helped Bring
In Better Leads
The ThinkProfits team did a deep dive into Lone Star Plumbing & Heating’s past marketing strategies and worked with the Lone Star team to create a new digital marketing plan that addressed a number of core issues with the goal of attracting better qualified leads and improving conversion rates.
ThinkProfits created a seasonal digital marketing schedule that pinpointed and targeted the services that people commonly need in Winter, Spring, Summer, and Fall. The team also built targeted SEO landing pages designed to bring in local customers looking for the services Lone Star Plumbing & Heating provides. In addition to these landing pages, ThinkProfits provided consistent content creation in the form of monthly blogs and regular social media posts.
The Lone Star Plumbing & Heating team meets with the ThinkProfits team for annual performance reviews to go over results, what’s working and what isn’t, and how to improve strategies going forward in order to continually boost business and promote growth.
The Results
Since signing on with ThinkProfits, Lone Star Plumbing & Heating now gets an average of 150 conversions per month–that’s up from 50 per when they started. With full transparency reporting year round, Lone Star was able to easily monitor the results, which included an 88% increase in website traffic, and a 92% increase in conversions.
