Golf Ball Planet is a company that has been selling affordable used golf balls for over 20 years. Golf Ball Planet sells their products exclusively online through their ecommerce website, which was beginning to look pretty outdated and wasn’t getting the desired traffic. That’s when they hired Think Profits for a total rebrand, new ecommerce website and full digital marketing bundle.
Client
Golf Ball Planet
What We did
Ecommerce Website Design & Development, Rebrand (new logo, brand style guide), UI/ UX Design, SEO, PPC, Email Marketing, Social Media
The Results
52.52
Organic Search Traffic Increase
- Organic Ecommerce conversion rate increase of 211.09%
- Organic Transactions up 376.49%
- Organic Revenue increase of 298.78%
284
Paid Search Traffic Increase
- Paid Ecommerce conversion rate increase of 104.27%
- Paid Transactions up 673.94%
- Paid Revenue increased of 515.10%
Challenges
Golf Ball Planet owner Lee Burgham had been in the business for years and he knew his digital marketing strategy was out of date and that he was missing out on customers. He tried working with a few digital marketing agencies but found that they were all flash and not a lot of substance until he met with the team at Think Profits. Lee felt like he’d met professionals he could trust, and he hired Think Profits to help improve Golf Ball Planet’s e-commerce website and implement a comprehensive marketing strategy in order to increase revenue.
”The service level is very high quality and their understanding of our actual needs as a business for our E-Commerce has been Top Notch! I would urge any company that is looking to get an up to date market evaluation on their current web site or new business idea to start with this team at thinkprofits.com.
Lee BurghamOwner
Before Redesign
Swipe left to see the previous Golf Ball Planet logo before coming to Think Profits for a redesign/rebrand.
After Redesign
Swipe to the right to see Golf Ball Planet’s new logo. This version also includes their unique selling proposition.
How thinkprofits.com
helped achieve a
revenue increase of 315.9%
During the initial strategy session with Golf Ball Planet’s team, Think Profits recommended a new website and a full rebrand. Soon after, Golf Ball Planet had a whole new look, including a fully redesigned website as well as a new logo and branding. In addition to the brand refresh, Think Profits provided Golf Ball Planet with a marketing bundle including PPC, SEO, landing pages, monthly blog posts, and social media. All of this worked in tandem to bring Golf Ball Planet such major results that the team found themselves so flooded with orders, they could barely fill them. Not a bad problem to have!
The Results
Golf Ball Planet’s brand refresh and digital marketing strategy made a major positive impact on the company’s growth. After hiring Think Profits, Golf Ball Planet saw an overall revenue increase of 315.9% and an overall ecommerce conversion rate increase of 179.84%. Today, the business is thriving and the team is looking forward to continuing to work with Think Profits for a long time to come.
