I would sincerely recommend a Website Audit to other businesses. The three most beneficial things that I learned during my meeting are one, on the landing page, give users a choice in the call to action for better conversion, drop the call to action higher up in all landing pages so readers don’t have to search for it. Also, under free consultation, explain what the process is, to help users with the “what’s in it for me?” factor. Two, build our content on local pages for better local search. Three, update recent success page, expand with stories about a handful of clients, how they felt, what happened, what they settled for, what they’re doing now, to add the emotional touch; then blog about the successes. Steve Gursten and I appreciated how kind Shawn Moore was, and how he was genuinely willing to help. Shawn gave us many tips and practices to to make our Website more searchable now. He spoke in understandable terms, and his advice is very doable. Shawn was also thoughtful, considerate and did not try to pitch. Thank you so much for this opportunity and for your services. We took away about 20 helpful suggestions from that one-hour meeting alone.
Steven Gursten, Partner