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    Ecommerce

    Digital Marketing Case Study: MVP Athletic Supplies

    $1M+
    Saved in Print Costs
    18
    Page 1 Keywords
    15
    Top 5 Rankings
    3
    #1 Google Rankings

    Overview

    MVP Athletic Supplies is a family-owned sporting goods business based in British Columbia's Lower Mainland. For over 50 years, they've been a trusted supplier of baseball, softball, football, and lacrosse equipment across Canada. Their entire sales engine depended on a $60,000/year print catalogue. In 1999, they partnered with ThinkProfits to go digital — and the results over 20+ years have been transformative.

    What We Did

    Ecommerce Website Design & Development, Search Engine Optimization (SEO), SEO Copywriting, Email Marketing & E-Newsletter Campaigns, Content Development, Web Analytics & Training.

    MVP Athletic Supplies website design

    "I was very impressed with your team's ability to take our ideas and deliver a product beyond our expectations. Tim was amazing as the team leader, he responded to every issue immediately. Melissa and Sean created a terrific web design and Chantal's SEO copywriting was fantastic. The entire team was very easy to work with."

    Sylvia Wilcott — Client, MVP Athletic Supplies

    The Challenge

    In 2000, MVP recognized that the internet was rapidly changing how people shopped. Their primary goal was ambitious: become the leading online athletic supplier in Canada. But the transition was daunting — no website, no digital marketing expertise, no e-commerce infrastructure. Their entire business model was built around a $60K/year physical catalogue and in-store sales.

    How ThinkProfits.com Helped MVP Save $1M+ and Dominate Online

    ThinkProfits guided MVP through a complete digital transformation over 20+ years. We replaced the costly print catalogue with a full online digital catalogue and shopping cart across multiple website redesigns, implemented comprehensive SEO targeting high-value Canadian athletic supplies keywords, launched e-newsletter campaigns to replace the catalogue's role in customer communication, and provided ongoing analytics monitoring and training for the MVP team.

    The Results

    MVP eliminated the annual print catalogue entirely, saving over $1 million in cumulative printing and distribution costs. They achieved page one rankings for 18 targeted keywords — 3 in the #1 position and 15 in the top 5 — becoming Canada's leading online athletic supplies retailer.

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