Digital Marketing Case Study: Sprott Shaw College
Overview
Sprott Shaw College helps students build careers in high-growth industries across multiple British Columbia campuses. Despite their strong institutional reputation, not all search engines were finding their website, and their digital presence didn't match their real-world standing. A decade-long partnership with ThinkProfits transformed their search visibility.
What We Did
Digital Marketing Audit, Monthly Consulting, Business Listings Optimization, PPC & Social Advertising, Content & Budget Strategy, Website Design.
"Over the last decade I have worked closely with the Think Profits Digital Marketing team. Their expertise is one of the best in their industry, hands-down. They have become an extension of our in-house marketing team. I am pleased to recommend Think Profits to any company that wants to take a serious approach to leveraging all of what the Internet can do for their business."
The Challenge
Their marketing manager needed support on multiple fronts: inconsistent content development, fragmented brand messaging, and social media that wasn't being used to its full potential. They needed a cohesive strategy while empowering their in-house team.
How ThinkProfits.com Helped Achieve 32 Page 1 Placements
ThinkProfits became an extension of Sprott Shaw's internal team through an audit and consulting model. We conducted a comprehensive digital marketing audit, provided ongoing monthly strategic guidance and support, optimized all campus locations across search engines, created new PPC and social advertising reflecting brand and programs, and aligned messaging with targeted budget planning.
The Results
Sprott Shaw achieved 32+ page 1 Google placements across various educational program keywords. Rankings improved within months of implementing the consolidated strategy, with cohesive brand messaging across all digital channels and an empowered in-house team.
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