Digital Marketing Case Study: Golf Ball Planet

Overview

Golf Ball Planet had been selling affordable used golf balls online for over 20 years. But the website had become dated, traffic was declining, and the brand no longer reflected the quality of the business. Owner Lee Burgham was watching competitors gain ground. He had tried other agencies but found them 'all flash and not a lot of substance' — until he met ThinkProfits.

What We Did

Ecommerce Website Design & Development, Complete Rebrand (New Logo, Brand Style Guide, USP), UI/UX Design, SEO, PPC, Email Marketing, Social Media, Content Marketing, Monthly Blog Posts, Landing Pages.

The Challenge

Golf Ball Planet's owner Lee Burgham knew his digital marketing strategy was out of date and he was missing out on customers. The website had become dated, traffic was declining, and the brand no longer reflected the quality of the business. He tried working with a few agencies but found they were all flash and no substance.

How ThinkProfits.com Helped Achieve a 315.9% Revenue Increase

ThinkProfits recommended a ground-up transformation. We delivered a complete rebrand including new logo and brand style guide with unique selling proposition, a modern e-commerce redesign optimized for conversion, comprehensive SEO and PPC capturing high-intent golf ball keywords, retention campaigns through email and social media, and content marketing with landing pages and monthly blog posts. The results came so fast that Golf Ball Planet could barely keep up with orders.

The Results

Golf Ball Planet's brand refresh and digital marketing strategy made a major positive impact. Revenue increased 315.9%, conversion rate jumped 179.84% overall and 211.09% for organic traffic. Order volume surged — the team struggled to keep up with fulfillment.