Digital Marketing Case Study: QSD Inc.
Overview
Since 1987, Quality Stage Drapery had been a leading manufacturer of stage drapery, industrial curtains, and theatrical equipment. The company expanded into two additional divisions — QSD Trade Show Displays and QSD Event Services — each with separate websites and identities, fragmenting the brand. ThinkProfits helped consolidate everything under one unified identity.
What We Did
New Logo & Brand Identity, Consolidated Website Design, SEO Landing Pages, Content Development, Social Media Marketing.
"It's great to see the whole plan come together. The vision from the start, new website, and new product line is all coming together. We are seeing an increase in traffic and volume in new areas. Great work ThinkProfits — you have done what you said you're going to do!"
The Challenge
The company had outgrown the name 'Quality Stage Drapery.' They needed a unified corporate identity that could encompass all products, appeal to new clients, and maintain recognition with existing customers — while consolidating three websites into one SEO-optimized site.
How ThinkProfits.com Consolidated Three Brands Into One
ThinkProfits discovered that clients already called the company 'QSD' — so we made it official. We designed a new logo with blue color scheme, bold font, and three diamonds representing the three divisions, merged all three sites into QSD-inc.com with innovative interactive product buttons, expanded SEO landing pages covering all divisions, and unified brand messaging across all channels.
The Results
New inquiries arrived within 1 week — emails and calls for products they'd never previously received inquiries for. Primary keywords ranked on page 1-2 of Google, Bing, and Yahoo within just 2 weeks. Expanded market reach opened new product categories and customer segments.
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