How Butler Plumbing & Heating Built a Predictable Lead Engine With SEO + PPC
Overview
Kevin Korte built Butler Plumbing & Heating into one of Edmonton's leading service providers through hard work and word of mouth. But word of mouth alone couldn't sustain the growth he envisioned, and years of inconsistent print advertising were delivering unpredictable returns. In 2005, Kevin partnered with ThinkProfits to build a comprehensive digital marketing strategy — and the results transformed his business.
What We Did
Responsive Website Design & Development, Logo & Branding, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Email Marketing & Content Development, Social Media Marketing.
The Challenge
In 2005, Kevin needed a digital marketing strategy that would deliver predictable, measurable results — but digital was completely new territory for him. Years of print-only advertising produced inconsistent returns, and Butler Plumbing had no digital presence at all. As Kevin put it: "I didn't know what SEO meant the first day I spoke to Shawn! A lack of knowledge was my biggest obstacle to starting a campaign to grow." Edmonton plumbing is one of the most competitive trade verticals in Alberta, with corporate franchise operators (Mr. Rooter, Roto-Rooter) and aggregator platforms (HomeAdvisor, Angi) crowding both the Map Pack and the paid results. Without a digital asset to compound against that competition, Butler risked staying dependent on referrals and seasonal print spend.
How ThinkProfits Helped Butler Plumbing Dominate Page 1
ThinkProfits built a comprehensive, scalable strategy — not just running ads, but creating infrastructure for long-term growth. We designed a responsive website built for conversion and lead generation, created a professional logo and brand identity projecting trust, implemented a research-based SEO strategy that now dominates Alberta search results, launched flexible PPC advertising matching current promotions in real time, and established ongoing email, content, and social media programs for customer engagement and retention. The SEO program leans on the same playbook documented on our plumbing SEO services page: Google Business Profile category stacking, service × city pages, structured review velocity, plumbing-specific citations (PHCC, manufacturer dealer locators, Alberta licensing directories), and EmergencyService schema for after-hours intent.
See the full playbook on our Plumbing Local SEO services.
The Results
Butler Plumbing now receives over 150 new phone calls per month from digital marketing, plus 50+ direct website bookings per month for predictable growth. They dominate page 1 of Google for plumbing and heating in Alberta, with real-time flexibility to shift targeting to match promotions instantly — and the digital channel has fully replaced the unpredictable print spend that funded the business 20 years ago.
"Plumbers are really great at plumbing. Let those with marketing skills make your job easy! They offered the complete package. Digital marketing was new to a lot of companies I interviewed. This was a team of professionals. I knew that from the get-go."
Services Delivered
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