Digital Marketing Case Study: Lone Star Plumbing & Heating

Overview

Lone Star Plumbing & Heating, an established family business founded in 1993, wanted to break more into the competitive Calgary market but was struggling to get enough qualified leads. After hiring ThinkProfits, Lone Star saw a major increase in qualified leads, website traffic, Google rankings, and conversions.

What We Did

SEO Silver, Review Management, Social Media Management, PPC Bronze, Blog Writing, Social Media Silver, Monthly Support, Live Chat, Call Tracking, Website Content Clean-Up, Detailed Monthly Reporting.

The Challenge

Lone Star was getting leads, but not the right leads. Most inquiries were from people looking for a cheap fix, but Lone Star prides itself on high quality work. They needed customers willing to pay a fair price for excellent service, but most calls weren't converting — resulting in wasted time on unqualified leads.

How ThinkProfits.com Helped Bring In Better Leads

ThinkProfits did a deep dive into Lone Star's past marketing strategies and created a new digital marketing plan. We built a seasonal marketing schedule targeting services people commonly need each season, created targeted SEO landing pages for local customers, and provided consistent content in the form of monthly blogs and social media posts. Annual performance reviews ensure continual improvement.

The Results

Since signing on with ThinkProfits, Lone Star now gets an average of 150 conversions per month — up from 50 when they started. With full transparency reporting year round, Lone Star was able to easily monitor an 88% increase in website traffic and a 92% increase in conversions.