Overview
Tsawwassen Family Dental, a growing family dental practice in Delta, BC, partnered with ThinkProfits to modernize their digital presence and put a real patient-acquisition system behind a well-loved clinic. Existing patients adored the practice, but new-patient growth had plateaued — and a dated website was leaking the traffic it did receive.
ThinkProfits is Vancouver's longest-running digital marketing agency, serving BC businesses since 1996.
What We Did
Responsive Website Design & Development, Dental Local SEO, Google Business Profile Optimization, Reputation Marketing, Social Media Marketing.
The Challenge
When Tsawwassen Family Dental came to ThinkProfits, three problems were stacking up at once. First, their website looked and felt years behind — slow on mobile, hard to navigate, and unable to convert visitors into booked appointments. Second, the local Map Pack for "dentist Delta" and surrounding neighborhoods was being dominated by corporate-style practices with aggressive review velocity and dedicated landing pages for every service. Third, the practice had no real digital footprint outside their own site: scattered citations, inconsistent NAP information, and no system for generating fresh patient reviews. The risk wasn't dramatic — the practice was healthy. The risk was quieter: continuing to depend on referrals and walk-ins in a market where new patients were increasingly making decisions on Google Search, Google Maps, and AI-driven recommendations before ever calling a clinic.
How ThinkProfits Rebuilt Tsawwassen Family Dental's Digital Presence
ThinkProfits rebuilt the foundation as a connected system rather than a single project. The new website was designed mobile-first with sub-3-second load targets, a click-to-call hero, healthcare-compliant content, and clear conversion paths to every priority service — family dentistry, cosmetic, Invisalign, implants, and emergency care. On top of that we executed our dental Local SEO playbook: Google Business Profile category stacking (Dentist primary, plus Cosmetic, Pediatric, Emergency Dentist secondaries), weekly GBP Posts and photography, MedicalBusiness and Dentist schema, a Delta + South Delta service-area page strategy, citation cleanup across Healthgrades, RateMDs, Yelp, and BC dental directories, and a structured review-generation flow timed to post-appointment follow-ups. Finally, the social and reputation work gave the practice a steady drumbeat of fresh signals — recent reviews, recent posts, recent photos — exactly the kind of recency Google's local algorithm rewards.
See the full playbook on our Dental Local SEO services.
The Results
The relaunched site became a genuine asset rather than an online brochure — visibly faster, easier to book from, and aligned with how new patients in Delta actually research a dentist. Combined with the local SEO foundation and ongoing reputation work, the practice now competes for visibility in its core service area on Google Search, Google Maps, and the answer panels patients increasingly consult before choosing a clinic. More importantly, the practice has the infrastructure to keep compounding: every new review, every fresh GBP post, and every new service page builds on a healthy technical foundation rather than papering over a broken one.
Services Delivered
A Vancouver Agency, Serving Across Canada and the USA
Headquartered in Vancouver since 1996, ThinkProfits has executed digital marketing for 3,500+ businesses across North America. Explore our Vancouver SEO services or browse the full portfolio.
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