Digital Marketing Case Study: Prestons Restaurant & Lounge

Overview

Coast Hotels owns the Prestons brand of restaurants with locations currently in Vancouver and Chilliwack. The restaurant management recognized the need to evolve and solidify the brand position and culinary experience in a very competitive restaurant industry market in the Lower Mainland.

What We Did

Responsive Website Design & Development, Search Engine Optimization (SEO), Social Media Marketing, Reputation Marketing, Content Development, Web Analytics, Training & Support Services, Digital Marketing Audit, Logo Design, Branding.

The Challenge

Prestons Management felt the Prestons brand was lacking in awareness, consistency and strength in the majority of marketing channels online and offline. After determining the overall need to engage a third party perspective and expertise, Prestons hired Think Profits' digital marketing and branding team to find solutions that would result in an improved market profile and customer engagement that could produce more covers.

How ThinkProfits.com Helped Overhaul the Prestons Brand

We conducted a comprehensive online and offline Brand Strategy Audit and needs assessment with the Prestons management team. Through a series of coordinated meetings, we provided their team with a comprehensive document of recommendations. These included logo modernization, USP creation, target market identification, digital marketing/SEO/PPC and social media improvements, operation manual upgrade franchise-wide, modernizing uniforms franchise-wide, and establishing ambiance within the restaurant chain.

The Results

The Prestons franchise improvements are underway. They have consolidated their social media strategy into a manageable solution for their in-house team and are engaged with digital marketing initiatives that are helping their search engine rankings. We are continuing to work with Prestons Restaurant & Lounge, and feel great knowing they are on track to reach their business goals.