Digital Marketing Case Study: Plugbusters®
Overview
In 1975, Moore Plumbing and Heating introduced the Plugbusters® logo and trademark, building a solid reputation through service van branding, Yellow Pages ads, and print advertising. By 2000, digital marketing was emerging as the dominant channel and Plugbusters® was stuck at roughly $1 million in annual revenue with traditional advertising delivering diminishing returns. A 19-year partnership with ThinkProfits transformed them into an international brand.
What We Did
Logo Redesign, Website Development, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Content Development, Performance Reporting.
"Shawn and his team did an excellent job on taking our company to the web and generating calls and jobs for us. For years we relied on Yellow Pages and once we hired Shawn and his team, that was the end of the line for YP. For over 20 years we have worked with ThinkProfits. They know SEO and websites and how to get our site coming up on page 1 of Google. They even helped with our more technical things like domain names and hosting etc. The team is a pleasure to work with."
The Challenge
Plugbusters® needed to transition from Yellow Pages to a comprehensive digital presence. The company required a modernized brand, a professional website, and a strategy to compete in the digital marketplace. Traditional advertising was delivering diminishing returns and the company was stuck at a $1M revenue plateau.
How ThinkProfits.com Helped Triple Revenue to $3M+
ThinkProfits recommended a holistic approach where multiple channels worked together to build the brand and drive leads over 19 years of continuous partnership. We modernized the brand identity while preserving trademark recognition, built a professional web presence optimized for lead generation, achieved page 1 Google rankings for high-value plumbing keywords, and launched targeted PPC campaigns for immediate lead generation.
The Results
Revenue tripled from $1 million to over $3 million annually as a direct result of digital marketing. The increased revenue put more trucks on the road and grew service capacity. Plugbusters® expanded from a local operation to locations across the U.S. and Canada, completely replacing Yellow Pages with better-ROI digital channels.
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